Crafting charming communities: Unveiling best practices for downtown streetscapes
Practical amenities such as audio speakers, benches, flowers, and trash cans contribute to the overall charm and functionality of urban centers. Read More
Top 10 characteristics of a thriving downtown
Each downtown has its own personality and unique landmarks. However, there are some common elements that thriving business districts share. Read More
Signs of the times: New approaches to Main Street signage regulations
Main Street business signage is vitally important not only for businesses but also for establishing the district’s character. Read More
The flexible workplace trend can benefit downtowns
The pandemic forced a lasting transition to hybrid and work-from-home models, dramatically shifting downtowns’ daytime customer base. But communities are discovering that coworking spaces offer an important way for businesses to find and engage daytime workers downtown and keep Main Streets vibrant. Read More
Historic designation: The misunderstood development tool
Having properties officially listed as historic can afford local, state, and federal protections and incentives for their maintenance, repair, renovation, or restoration. Read More
A Guide for Planning a Successful Event
Determining what your event will be is just the beginning. There are many other factors to consider, such as the image you want to create for your event, how to publicize it, and how to gauge its impact. Read More
Adaptive reuse projects over the years
As we wrap up our 35th year of the Wisconsin Main Street Program, we felt inspired to look back on some of the downtown redevelopment successes from that time period. Read More
Transforming problem properties into economic opportunity
First impressions are important, and the face of your downtown has a huge impact on perceptions. If a district looks well cared for and active, people see it as vibrant and prosperous, encouraging customers to shop and businesses to invest. Read More
Building codes on Main Street
Historic buildings may need to meet building codes similar to those required in new construction when a change of occupancy occurs, or when substantial renovations are planned. Read More
Welcome more visitors downtown at night
Providing a safe and comfortable place to walk increases the likelihood that downtown residents and visitors will explore more of the district and patronize new businesses. Read More