Creating memorable events
Local events have an outsized influence on the perception and imagination of residents and visitors to the district. Creating memorable experiences for an hour, evening or weekend leaves people wanting more. Read More
Wisconsin Main Street Awards recognize success
The recent Wisconsin Main Street Awards recognized notable businesses and projects from around the state over the past year. The awards, now in their 28th year, recognize many different forms of success. Read More
What Wisconsin can learn from Seattle
Although Seattle’s population far surpasses that of most Wisconsin Main Street communities, its neighborhoods and surrounding communities demonstrate the wide variety of strategies communities can employ to make their place stand apart as a destination for locals or visitors. Read More
Wausau River District becomes Wisconsin’s sixth Great American Main Street
Wausau River District is one of three winners of the 2019 Great American Main Street Award, which recognizes communities for their excellence in comprehensive preservation-based commercial district revitalization. Read More
Fostering interaction and engagement
While infrastructure and amenities can be designed to foster spontaneous interactions, programs can also be designed to actively promote engagement and interaction among like-minded individuals. Read More
Infrastructure and amenities for all ages
Downtowns offer unique architecture and affordable spaces that are well suited to all types of uses, but properties that have not been well-maintained or recently renovated require both inspiration and capital to translate existing spaces into move-in-ready apartments and retail storefronts. Read More
Demographic trends and downtowns
While statewide trends in Wisconsin point toward increased growth predominantly in the upper age brackets, both baby boomer and millennial/Gen Z groups show a preference for downtown. Read More
Getting started with Main Street
What it means to be a Wisconsin Main Street community. Read More
Local impact, infinite reach
As we wrap up the 30th anniversary year of the Wisconsin Main Street program, we reflect on the extensive network of people and places that have encountered the program over the past three decades. Read More
Downtown revitalization: Testing the market
Sometimes significant community interest in a particular use exists, but sufficient market information to support private sector investment in the project may be lacking. In these instances, market studies or site planning efforts can help define the scope of the opportunity and facilitate profitable projects. Read More