Adaptive reuse projects over the years
As we wrap up our 35th year of the Wisconsin Main Street Program, we felt inspired to look back on some of the downtown redevelopment successes from that time period. Read More
Building additions in historic commercial districts
With additions to the side, rear or top of buildings, it is very important that the new portion does not physically or visually damage the existing building. Any new addition should take design cues from the original building style. Read More
Construction of new standalone developments in historic commercial districts
Proper design strategies for standalone developments on larger vacant lots, typically on the edges of district. Read More
New infill construction in historic commercial districts
The design of a new infill building, particularly its front façade, is a special challenge. It should be designed to look appropriate and compatible with surrounding buildings, yet still look like it was built today. Read More
New construction in historic commercial districts
Communities large and small across Wisconsin are seeing a building boom of late, largely due to a need for more housing. Interjecting new buildings within a cohesive district of already-built structures is a sensitive design issue. Read More
Anatomy of a Wisconsin Main Street Makeover
Wondering what it takes for a successful Wisconsin Main Street Makeover? From the initial application to the final unveiling, this post covers all the moving parts of the Wisconsin Main Street Program's annual event. Read More
Wisconsin Main Street Awards recognize success
The recent Wisconsin Main Street Awards recognized notable businesses and projects from around the state over the past year. The awards, now in their 28th year, recognize many different forms of success. Read More
What Wisconsin can learn from Seattle
Although Seattle’s population far surpasses that of most Wisconsin Main Street communities, its neighborhoods and surrounding communities demonstrate the wide variety of strategies communities can employ to make their place stand apart as a destination for locals or visitors. Read More
Infrastructure and amenities for all ages
Downtowns offer unique architecture and affordable spaces that are well suited to all types of uses, but properties that have not been well-maintained or recently renovated require both inspiration and capital to translate existing spaces into move-in-ready apartments and retail storefronts. Read More
How businesses can use whimsy to creatively market themselves
See interesting ways that individual businesses can use whimsy to creatively market themselves while enhancing the entire district. Read More