While “shop local” campaigns can become controversial, seeming to discourage tourists and/or exclude franchises and other locally operated businesses, shopping small is a strategy that is hard to oppose. Consider the following unique strategies to encourage and recognize customers that make the effort to shop small. Read More
Another strategy for ensuring the success of new businesses to your downtown district is to connect them with established mentors. Connecting businesses with mentors that can help them understand the local market, capitalize on or prepare for seasonal changes or major events, and most effectively market to key customer groups can substantially increase their chance of success. Read More
One constant limitation for many small businesses is a shortage of capital for startup, inventory and expansion. Fortunately, there are many tools available today to allow local investors to fund businesses that they support. Read More
Events and promotions are an important part of what make your downtown a destination. However, it is important that event hosts have a regular process for reviewing what went well and what could be improved. Read More
Wondering what it takes for a successful Wisconsin Main Street Makeover? From the initial application to the final unveiling, this post covers all the moving parts of the Wisconsin Main Street Program's annual event. Read More
The recent survey found that new business starts in Wisconsin downtowns reached a high-water mark in 2018. With new businesses of all types were cropping up in Wisconsin's downtown, here's how a few found success. Read More
Although not a quick fix, investment in downtown revitalization pays off. The average Main Street district, despite representing only 2 percent of municipal land area, generates 6 percent of property tax revenue and supports 14 percent of retail spending, 21 percent of restaurant spending and 27 percent of hospitality room nights. Read More
This post unpacks downtown development promotion, particularly the purpose of events and events as fundraisers. Read More
The final article in a series on a strong downtown business community, including the importance to taking the time to identify prospects and craft a message and marketing package before starting recruiting new businesses. Read More
Part two of a three-part series on ways to help communities build a strong, resilient and attractive downtown business mix. Read More
