Ram Motilall, president and founder of Diversified Manufacturing Corp., joins his family and local officials in a ribbon-cutting ceremony at the company’s new facility in Prescott.
Products: Diversified Manufacturing Corp. (DMC) is a premier contract manufacturer of over-the-counter skin care and personal grooming products. The company manufactures a variety of private-label products, including cosmetics, sunscreens, acne and skin care products, hair and scalp treatments, antifungal products, body washes, antibacterial soaps, and mouthwash and other oral care products. DMC has the ability to blend, bottle and package almost any product. In addition to the manufacturing and filling of products, DMC also formulates and tests all of its products and has a fully equipped laboratory that features a wide array of test equipment.
Business success: DMC was founded in 1987 in Eagan, Minnesota, by Motilall, who immigrated from Guyana, where he earned a degree in biochemistry. After arriving in the U.S., Motilall worked for a chemical manufacturing company in Minneapolis for seven years before starting DMC.
As the business grew, the company moved from Eagan to St. Paul and Minneapolis before purchasing its own facility in Newport, Minnesota, in 1993. The company expanded its operations in Newport in 2002 and 2008, but because its site was landlocked, there was no room for further expansion, and DMC opened a second facility in Cottage Grove, Minnesota, in 2010. Because of continued growth, the company in 2016 decided to consolidate its operations in one location and began searching for a new location.
Wisconsin business environment benefits: After considering sites in both Minnesota and Wisconsin, the company decided to relocate to a new 150,000-square-foot facility in the Eagle Ridge Business Park in Prescott, about 30 miles southeast of Minneapolis-St. Paul. The new facility, located on 15 acres in the business park, includes a production facility, a sophisticated laboratory, about 30 offices and a child-care center for employees.
“The State of Wisconsin, with its persuasive and attractive incentive programs, made it an easy choice to set up shop in Prescott,” Motilall explained. “DMC received substantial financial help from the city and state, which ensured we could build a facility large enough on adequate land space to accommodate the company’s immediate needs and allow for potential growth.”
WEDC supported the relocation by authorizing up to $520,000 in state income tax credits over the next three years. WEDC also worked closely with the company, the developer and local officials to help identify the best site for the project. The parcel ultimately selected by the company is one of 17 sites in WEDC’s Certified In Wisconsin® Program, which provides assurances that the property is development-ready.
The Wisconsin Department of Transportation also provided a $368,000 grant to build an access road to the new facility, and the City of Prescott provided $1.155 million in financial incentives to the company.