A new online retail portal is now available to connect shoppers within and beyond our state’s borders with more than 230 Main Street businesses across Wisconsin. The website, www.mainstreetwi.com, provides a searchable database of more than 230 locally owned shops that offer online sales and shipping. Visitors can choose to search by geography or by product category.

Many small businesses affected by the pandemic have had difficulty letting customers know their favorite products are still available online, while buyers who have sought alternatives to chain stores and major online retailers haven’t always known where to look. The Main Street Marketplace helps businesses and consumers make these connections while also showcasing the wide variety of retail offerings available in Wisconsin—from clothing to coffee and from vintage vinyl records to decorative glass—and thus helping mitigate the impact of COVID-19 on retail businesses.

Learn more about the Main Street Marketplace.