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Asia

The size and vitality of various Asian markets drive economic trends around the world. While COVID-19 first emerged in central China, the country was also the quickest to get a grip on the pandemic after authorities imposed strict control measures. With its large population and rapid growth, India is also a driver of overall trends in the region. Stages of development and opportunities within the other countries in the region vary significantly. Asia is projected to be home to more than half the world’s population by 2050, and Wisconsin now has trade representation covering 11 Asian markets.

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