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Australia and New Zealand

Australia has proven to be an appealing and profitable market for U.S. companies for many years. Australia is an open market with minimal restrictions on imports of goods and services. It offers very few barriers to entry, a familiar legal and corporate framework, and a sophisticated yet straightforward business culture. While it is important to understand and appreciate Australia’s cultural differences, the long and successful history of American firms in Australia suggests that other U.S. companies will also find this market to be rewarding and attractive. Although modest in size, New Zealand shares similar economic and cultural characteristics to those of the U.S. Going from one of the most regulated economies in the OECD 25 years ago to one of the least regulated, New Zealand now profits from being one of the most resilient OECD economies, providing a growing and stable platform for both new and experienced Wisconsin exporters.

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