While the European Union and the Euro zone create many common features across much of Europe, cultural and market distinctions are still very common across the continent and need to be taken into consideration by proactive exporters. The varied policies to fight COVID-19 implemented by the different national governments within the European Union have produced different results. The International Monetary Fund projections suggest EU growth of 4.4% in 2021 after contracting 6.6% in 2020. While the exit deal that the United Kingdom negotiated with the EU means that there will not be any tariffs levied or restrictive quotas imposed, there will be a series of new customs and regulatory checks, including rules of origin and stringent local content requirements. Wisconsin firms will need to evaluate how that will affect their distribution strategies.
Europe’s Modernization Fund will support the transition of the country’s infrastructure to alternative energy sources, and Wisconsin businesses related to clean energy may find opportunities in that market. Read More
Wisconsin tech companies may find opportunities to collaborate as businesses in the UK and France move to adopt new systems. Read More
The Italian market holds promise for Wisconsin’s strong machine manufacturing sector. Read More
A surge in pet ownership—and along with that, sales of pet accessories and supplies—offers opportunities to Wisconsin suppliers with unique products. Read More
This could be a strong market for Wisconsin companies selling food and beverage products or offering technology to modernize Greece’s own food and beverage businesses. Read More
The UK is focused on increasing the use of artificial intelligence and big data, opening potential opportunities for Wisconsin tech companies with expertise in those areas. Read More