Promotion: district brand

Promotion positions the downtown or commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases a community’s unique characteristics.  -Main Street America™ During New Director Training, I spend a considerable amount of time helping new directors consider their district brand. In this article, I’ll walk you through some of the considerations we go over during the training, to serve as a refresher (or for those who may have gone through this training some time ago). Read More