Downtown development practitioners learn the Main Street America approach

Wisconsin Main Street directors and volunteers, as well as Connect Communities representatives and even a few Wisconsin Economic Development Corporation (WEDC) regional economic development directors, gathered in Madison on July 31 and Aug. 1 for a training for new Wisconsin Main Street directors. While this day-and-a-half-long training is required for any new directors of designated Wisconsin Main Street programs, it is also open (on an optional basis) to volunteers and local Connect Communities participants. The first day is filled with an in-depth exploration of the Main Street Approach, sharing the history and breaking the Four Points™ (design, economic vitality, organization and promotion) into easy to understand concepts peppered with examples from the downtown development team’s years of experience. Read More