This ability to test drive a concept makes it less scary (and potentially avoids the need to follow all the rules from the outset), while still allowing a community to acknowledge a problem and explore creative solutions. Read More
Promotion positions the downtown or commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases a community’s unique characteristics. -Main Street America™ During New Director Training, I spend a considerable amount of time helping new directors consider their district brand. In this article, I’ll walk you through some of the considerations we go over during the training, to serve as a refresher (or for those who may have gone through this training some time ago). Read More
Too often, community enhancement conversations start with a conversation about elements that are perceived to be missing. For example, discussions might center on how to fund a new pool, splash pad, bike rack or parking lots—but seldom do these conversations include an assessment of the utility of existing infrastructure: How are the existing streetscape and built infrastructure performing? What is the potential for past investments to evolve and reflect current needs? Can we get more use out of these items before we add something new? It is all too easy to overlook the existing infrastructure, but as the examples below prove, examining it with fresh eyes can result in unexpected and impactful projects. Read More
The Main Street America approach has been, and continues to be, rooted in a holistic approach to developing historic downtowns most commonly referenced as the 4 Points™- Design, Economic Vitality, Organization, and Promotion. Read More