Register for MARKETPLACE, the governor’s conference on diverse business development.


Wisconsin welcomes new Main Street program, celebrates downtowns

By proclamation, Governor Scott Walker declared August 22, 2017 Wisconsin Main Street Day. The day included the announcement of the newest Wisconsin Main Street Program participant, Milwaukee’s Historic King Drive, as well as celebrations and ribbon-cuttings in 11 other communities: Ashland, De Pere, Fond du Lac, La Crosse, Port Washington, Princeton, Ripon, Shullsburg, Tomah, Viroqua and Wausau. Read More

2019-02-14T10:03:11-06:00September 5, 2017|Community Engagement, Marketing & Promotion, Places|

Promotion: district brand

Promotion positions the downtown or commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases a community’s unique characteristics.  -Main Street America™ During New Director Training, I spend a considerable amount of time helping new directors consider their district brand. In this article, I’ll walk you through some of the considerations we go over during the training, to serve as a refresher (or for those who may have gone through this training some time ago). Read More

2019-04-10T14:46:43-05:00August 16, 2017|Marketing & Promotion, Places|

Using Video to Promote Your District

The medium of video has remarkable power to inform, entertain, persuade and captivate. For evidence of this, look no further than our children. It was an eye-opening moment when I realized that for my own children, it wasn’t movies and shows on Netflix, Hulu and Amazon that were mesmerizing them the most—rather, YouTube was their platform of choice. Read More

2019-02-05T15:08:44-06:00February 1, 2017|Marketing & Promotion, Places|