Why this is important to Wisconsin businesses: The country has become a world leader in LEED certification and reducing greenhouse gas emissions.

In August of this year, the city of São Paulo, Brazil, will host the seventh Green Building Brazil International Conference & Expo, the leading sustainable construction event in Brazil and one of the leading events in its category in the world.

According to the U.S. Green Building Council (USGBC), Brazil is within the top five countries for LEED green building. The country has been moving up in the annual ranking of the top 10 countries for LEED certification, and received widespread international praise in 2015 as the nation with the largest drop in greenhouse gas emissions in the world. There are more than 1,000 projects participating in LEED certification in Brazil, and already approximately 24.5 million gross square meters of LEED-certified space in Brazil.

With this commendable track record and its position as a global leader in green building, Brazil is poised to enter the U.N.'s COP 21 climate negotiations in Paris later this year as a model of sustainable economic development.

The country’s increasingly prominent green building industry carries regional significance due to Brazil’s position as South America’s economic anchor. The steady rise of LEED in Brazil, even in the face of the currently challenging economic environment, is expected to increase green building in neighboring countries.

The USGBC has a strong membership base in Brazil, and according to this organization, a growing number of Brazilian companies and organizations are looking to the world’s most popular green building rating system as a means of demonstrating their commitment to social responsibility, broadening their environmental sustainability agenda and bolstering their economic competiveness.

Additional information on the Green building boom in Brazil can be found at the LEED in Motion Report published by the USGBC: http://go.usgbc.org/brazil or https://readymag.com/usgbc/Brazil/.

Based on the diversity of project types that are now certifying across the country, the future of LEED green building in Brazil is very promising. Thus, Wisconsin’s trade office in Brazil would like to encourage Wisconsin companies involved in green construction activities to attend the upcoming trade show.

The trade office can add even more value by identifying and pre-qualifying potential partners and/or clients for you, and taking care of your scheduling appointments with those qualified leads. The office can also provide you with all the necessary logistical support, including but not limited to hotel reservation and the identification and hiring of the services of a driver and interpreter to accompany you during your stay.