Why this is important to Wisconsin businesses: It is projected that 7 million new solar panels will be installed in Dutch homes in the coming year.

In the 2020 annual budget, the Dutch government revealed plans for the “warmth fund,” a fund of $58 million to $89 million per year lasting until 2030. The fund will allow homeowners to receive loans for sustainable energy or housing solutions, e.g., solar panels or insulation improvements. This creates export opportunities for Wisconsin companies in this field, as the expectation is that the demand for these products will steadily rise in the years to come.

Research from the National Institute for Family Finance Information (NIBUD), a well-known and respected independent foundation in the Netherlands that gives information and advice on financial matters of private households, shows that a large share of homeowners (49%) are waiting for the availability of government aid or loans to take action to make their homes more sustainable. Now that the warmth fund has been created, a good number of these homeowners are expected to take action.

It is projected that in the coming year, 7 million new solar panels will be installed—almost twice the number of panels that were installed in 2018. Research firm Trendforce predicts that in 2020, the Netherlands will account for 6% of worldwide imports of solar panels. By way of comparison, the U.S. will account for 12% of worldwide imports in 2020, with a population that is 19 times larger.

Solar Solutions 2020, an international fair on solar solutions in the Netherlands, is the perfect opportunity for companies to explore opportunities in the Netherlands. Solar Solutions is attended by all main players, national and international, in the solar energy sector, which is why exhibiting at Solar Solutions International is a gateway to the Dutch market, a tool to gather information, generate new leads and meet with potential partners. Solar Solutions will take place March 17-19, 2020, just west of Amsterdam.