Africa and the Middle East
Australia and New Zealand
Central and South America and the Caribbean
Market research plays an important role in the identification and development of a company’s strategies for internationalization. Learn about resources to help with this research.
With a growing and diversified economy, Japan offers excellent opportunities for companies looking to grow globally. Learn more about exporting to Japan from WEDC’s international business development team.
It ranks as the seventh-fastest-growing aviation market in the world, creating opportunities for Wisconsin companies to provide parts, supplies and services for infrastructure construction and upgrades, air traffic enhancements, maintenance and repair operations, and capacity building.
The country's diversity creates opportunities for exporting a broad range of foods, and the UAE also re-exports food elsewhere within the region.
Wisconsin companies can help meet the demand for food processing machinery and food imports.
The country is a medical device hub for Central and South America, but is reliant on imports since it has no domestic production of these devices.
Coupled with rapid economic growth, these reforms are raising the country's profile as an economic powerhouse.
In particular, devices and supplies for retirement homes are needed.
Premier Li Keqiang also announced measures to further open the economy to foreign investment.
Wisconsin dairy producers can help bridge the gap.
Pet insurance, pet food and pet care products are among the growth categories.
France is one of the world’s most advanced economies and is a leader among European nations. Guillaume Lacroix, the consul general of France to the Midwest, offers insight into this important export market.
Brexit, as the proposal for the United Kingdom to exit from the European Union is known, is causing many companies to rethink their European strategies. Learn more about Brexit and its impact in this question-and-answer with the trade office that represents Wisconsin in the UK market.
Wisconsin companies wishing to enter the market must understand cultural norms and consumer preferences.
An estimated 80% of the plants are in need of modernization.
Prompted by the 2018 elections, the realignment creates opportunities for Wisconsin companies.
The industry's rapid growth presents opportunities for Wisconsin companies.
Self-controlling machinery, sensor-aided production systems, automated data generation and cybersecurity are current areas of opportunity.
While some orders were canceled, increases in production of other models provide opportunities for Wisconsin suppliers.
Priorities include eradicating poverty and diversifying imports.
The project also includes construction of a photovoltaic power plant.
Wisconsin technology companies can find partners and customers in Waterloo, Ontario.
Wisconsin companies can assist in the construction of new facilities.
Wisconsin companies can help the European nation expand its capacity for wind, solar and other forms of renewable energy.
In addition to its domestic security needs, the country plays a role in regional security.
Mexico produces very little in the way of high-tech machine tools, automation equipment and robotics, creating an opportunity for Wisconsin companies.
By understanding current trends, Wisconsin companies can meet the needs of Japanese consumers.
With the country no longer able to export waste to China, opportunities abound for companies offering solutions.
The government aims to add 200,000 more kilometers over the next five years, as well as restoring or replacing 147 bridges.
The marking indicates that a product has been assessed to meet the European Economic Area's standards for safety, health and environmental protection.
The Balkan state is planning major investments in hydropower, solar and wind.
The talks addressed the trade balance, trade barriers, agricultural trade, intellectual property and technology transfer, among other issues.
Communities in the municipal and green technologies spaces may wish to tap into the Canadian supply chain.
Hospitalar is the largest medical industry fair in Latin America and the third-largest in the world.
As part of the country's effort to open its economy, the Chinese government held the China International Import Expo in November 2018, its first expo dedicated to promoting imports into the country.
Since 1981, the Governor of Wisconsin has recognized companies that have contributed to the state’s export growth by achieving extraordinary results in international markets while elevating Wisconsin’s competitiveness in the global economy.
This creates opportunities for Wisconsin suppliers of innovative products or solutions for the energy sector to collaborate with UK companies involved in these initiatives and distributors that are actively seeking new technologies in this industry.
Renewable energy will play an important role in meeting these targets.
Access to clean water and sanitation is still varied among the country's many island economies, and overall strong economic growth is driving rapid development.
Wisconsin suppliers of food processing equipment, as well as providers of production, processing, packaging, technology, storage, logistics and retail, will find opportunities in the market.
The strong growth of the overall economy is creating demand for imported products.
The Costa Rican government recognizes approval by the U.S. Food and Drug Administration, streamlining the path for U.S. exports into the market.
China also made a major purchase of U.S. soybeans—a positive sign in a market that had been disrupted for several months.
Companies that can provide retail analytics, predictive modeling, machine learning and artificial intelligence are in demand as the industry changes.
Details on how Wisconsin companies can bid on these projects
Growth is being driven by increased sales by online retailers and convenience stores.
More than 90 percent of woodworking equipment in Russia is imported, and Wisconsin manufacturers of this equipment can help meet the need.
Peru is currently the fastest-growing economy in South America.
The market is witnessing significant growth and also shifts such as increasing interest in organics and increasing use by men.
India is already the world's third-largest producer of electricity, and will need to increase production—and rely heavily on renewable energy—to achieve the goal of providing 24/7 power for all homes, factories, businesses and agricultural operations within one year.
These hospitals will need equipment and supplies, and the country imports the majority of its medical technology, creating opportunities for Wisconsin exporters.
The event, intended to be held annually, drew nearly 180 U.S. companies, including a delegation from Wisconsin.
Guidance for Wisconsin exporters in complying with these regulations
Growth in these sectors is being driven by an aging population, increasing incidence of chronic and degenerative diseases, and changing lifestyle behaviors.
As consumers' tastes shift and prepared meals become more popular, Wisconsin companies can capture a piece of the market.
Wisconsin companies can provide agricultural technology to support the current focus on efficiency, cost savings and sustainability.
Indian Railways is the fourth-largest railway system and the seventh-largest employer in the world, and will see a projected $131 billion in investment in the next five years.
The German water technology market is the largest in Europe, and is still growing. Wisconsin companies can benefit from the strong partnerships that already exist between Germany and Wisconsin.
China also warned the U.S. after new restrictions were imposed on semiconductor imports.
Wisconsin companies can act as suppliers for retailers' private label products.
Jair Bolsonaro and his minister of the economy, Paulo Guedes, have promised to slash the public debt and overhaul the pension and income tax systems.
Wisconsin companies can provide the technologies to help Australia become a leading player in financial technology, precision agriculture, agribusiness, health care and senior care.
The UAE government is enacting policies and programs to help it become a hub for pharmaceuticals and is establishing medical research and development centers across the country.
These stable and growing markets are eager for U.S. exports.
By supplying Mexican manufacturers, U.S. companies can tap into the larger Latin American market.
Having an export plan helps you focus your company’s resources on manageable, measurable goals.
The sector is experiencing double-digit growth that is expected to continue for at least the next five years.
Germany is home to more than 150 international trade fairs that attract up to 170,000 exhibitors and up to 10 million visitors annually.
Pharmaceuticals, travel and tourism, automotive parts, packaging and food processing equipment, printing and graphics, safety and security equipment, and renewable energy are the most promising industries for this growing market.
The reduction in red tape is expected to reduce processing times by one-third.
The number of projects using this technology was expected to double from 2017 to 2018, and double again by 2020.
A recently released plan calls for spending $3.6 billion on infrastructure upgrades in the state of New South Wales over the next five years.
Despite concerns about Brexit's impact on the economy, the growth of this industry indicates it is still a solid area for investment.
In particular, South Korean consumers are interested in dairy products and baked goods from abroad.
Despite the sanctions currently in place, opportunities exist to supply products not subject to sanctions, such as tea, coffee, wine, beer, spirits, baked goods and candy.
As part of this investment, the country aims to increase the amount of clean energy it produces.
With more liberal regulations than the rest of the country, these zones were created by the Indian government to attract investment and promote export-led growth.
China's demand for imported food is increasing, and there is hope that tensions can be resolved so U.S. exports can help meet this demand.
The South American nation will be investing in urban roads, education, telecommunications, water resources and more.
Subcontracting opportunities are available for replacing cars on the Windsor-Quebec corridor.
Companies are encouraged to take advantage of WEDC's services for market intelligence, including company-specific research and global trade ventures to the market.
Sustainability and connected systems are especially in demand.
Opportunities exist in the office, residential, retail and industrial subsectors.
The country is seeking to become more self-sufficient in its food supply, and Wisconsin firms can provide the agricultural technology to help.
The Indian government is focusing on developing logistics and transportation and is seeking increased international investment.
There are opportunities for Wisconsin firms in aircraft interiors and aerospace energy efficiency.
The situation is complicated, and one new measure being considered could improve the investment climate.
Bean-to-bar companies require specialized equipment that Wisconsin makers may be able to provide.
Cracking down on corruption is seen as a positive step for foreign investment.
Wisconsin exporters can get involved in providing intelligent transportation solutions, connected and automated vehicles, and mobility as a service.
For companies looking to expand internationally, global trade ventures are a valuable way to directly connect Wisconsin exporters with potential customers, distributors and partners in markets beyond the borders of the U.S. Find out how WEDC’s global trade ventures can help expand your company’s international sales.
The Middle Eastern nation has created the world's first Minister of Artificial Intelligence position, and both the public and private sectors are investing in AI research and development.
Wisconsin auto parts suppliers can serve the large and growing market, which is shifting its focus to green automotive production.
Mexico's market is the second-largest in Latin America, after Brazil.
Wisconsin exports of agricultural products are a good fit for this market, since Jamaica imports products that cannot be grown domestically because of the climate.
To encourage domestic product, 100 percent foreign direct investment is allowed under the automatic route; India currently imports paper from the U.S. and Europe as well as the UAE and Singapore.
The Baltic nation plans to produce excess renewable energy so it can trade with EU member countries that are not on track to achieve the 2020 renewable energy targets.
The dialogue is remaining positive, with negotiations still under way and hopes expressed that a win-win solution can be reached.
By staying abreast of trends in consumer demand, Wisconsin companies can benefit from the growth of this market.
Australian consumers are comfortable purchasing internationally online, and regard U.S.-based websites as among the safest to purchase from.
Approximately 10 percent of South Korea's growing elderly population is living with dementia.
This strong growth is creating opportunities for Wisconsin companies.
The Latin American nation needs assistance with rebuilding roads, bridges and other infrastructure after the 2017 floods.
With domestic manufacturers unable to keep up with this demand, Wisconsin companies can help supply the needed tools.
With a growing consumer appetite for fitness, the sector is growing at 20 to 30 percent per year.
The European nation has set targets to put less waste in landfills and increase the use of incineration and waste-to-energy plants.
The plan includes several measures to improve the trade and economic relationship between the two countries.
As Canadian men branch out to use a wider variety of products, there is room in the market for U.S. exports.
The planned investments are expected to lead to increased demand for construction machinery, equipment and services, in addition to creating new opportunities for collaboration on geoscience and aerospace research.
China's trade surplus with the U.S. is narrowing, and along with it, opportunities are rising for Wisconsin companies to export to China.
Regulatory measures are putting pressure on the industry to reduce its environmental impact while continuing to ramp up production.
Indicators for construction, agribusiness, real estate, FDI, and entrepreneurship are all pointing in a positive direction.
As a world leader in the higher education sector, Wisconsin can contribute to South Africa's desire to expand the reach of higher education and implement innovative technologies.
Trends including an aging population, growth in private health care, and increasing life expectancy are creating opportunities.
The country has become dependent on imports of fossil fuels since reducing its nuclear capacity in the wake of the Fukushima disaster.
Australia is one of only two OECD nations that does not yet have a space agency.
Less than 20 percent of residential wastewater and less than 60 percent of industrial wastewater is currently treated.
Hospitals and other health care facilities have room for improvement in the food they serve to patients, and Wisconsin companies can be part of the solution.
Sectors of opportunity include energy, water, waste and transportation.
China's retaliatory tariffs will affect several important categories of Wisconsin exports.
This trend is especially prominent in electronics manufacturing.
Buildings can be certified based on their design and actual performance; Wisconsin companies will be able to assist in the construction of buildings that meet this new standard.
The Middle Eastern nation has set a goal of 27 percent of its energy coming from "clean" sources by 2021.
The Australian capital is undertaking a plan for infrastructure development in the Western City, where most of the growth is occurring.
Innovative packaging solutions are needed to serve the food and beverage, pharmaceuticals and cosmetics sectors for both domestic consumption and processing for export.
Wisconsin companies can connect with Nicaraguan customers and distributors at the Americas Food and Beverage Show in Miami in October.
These organizations have been identified as frequently hosting export seminars and export education opportunities. As you develop your export strategy, we encourage you to check out the resources they provide. Each organization name links to the organization’s event calendar.
Wisconsin biotech companies with advanced technologies should consider partnering with South Korean companies.
Wisconsin companies should not just assume their usual business customs will lead to the desired results.
With few domestic producers, Mexico relies on imports, and Wisconsin companies can help meet the demand.
Although European companies are already active in the market, there is still room for Wisconsin suppliers, as Latvia's economy booms and it seeks to reduce its energy dependence.
The government has lifted restrictions on foreign direct investment in several key areas to help the sector grow to meet the needs of India's population.
A new government report emphasizes the importance of growth in innovative, high-tech products.
The project, expected to cost $2.5 billion, is expected to break ground in 2020 and be complete by 2026.
Convergence of strength in automotive manufacturing and information and communications technology has led to particular strength in Ontario province.
As Sydney experiences unprecedented growth, Wisconsin water technology companies are in a position to help the growing city meet its water needs.
There are many things to consider before selling products or services in another country over the internet. If you are trying to expand internationally, learn if selling online is right for your company.
Wisconsin companies can contribute ingredients, formulations, or final products to take advantage of this growth.
The U.S. joined the list of countries eligible for Brazil's e-visa program in January, making travel easier for Wisconsin companies seeking to visit Brazil to explore export opportunities.
Wisconsin exports can help fuel the additional growth that is projected for Australia's manufacturing sector.
Opportunities about for Wisconsin companies, as long as they keep in mind consumer trends in the market.
The reforms are already working to increase foreign direct investment.
A recovering Spanish economy is creating demand for machinery for sectors including plastics, food processing, textiles, leather, metalworking, agriculture, automotive, wind power, and home building.
China's strength in the high-tech segment is still developing, and Wisconsin companies can help companies take products from concept to market.
Wisconsin exporters can benefit through the sale of mining and construction equipment, power systems and other requirements for mining operations and infrastructure needs.
Wisconsin companies can supply food for domestic consumption as well as distribution to other markets.
The advanced security technology has applications in sectors from banking and health care to energy and agriculture.
Rising consumption of both convenience and health foods provides opportunities for exporters.
Driven by a rise in dental tourism, dentists are investing in modern equipment, especially in urban areas--but lack of access to basic dental care is still a problem in rural areas.
Wisconsin suppliers of equipment such as cranes and forklifts will find ample opportunities as the industry continues to grow.
Wisconsin companies can help the country meet the capacity goal by the 2020 deadline.
Although China's trading partners remain concerned about excess steel capacity, the reduced tariffs and duties generally indicate a trend of openness and cooperation.
The government plans to use drones to make deliveries to residents, and has created a prize to encourage innovative uses of drones to improve daily life.
Wisconsin companies can contribute to the spread of health technology, but should be aware of how the Canadian health care system differs from that of the U.S.
Low-cost carriers in particular are growing rapidly, and will have a need for aircraft, parts and MRO services.
Wisconsin companies can contribute to these vital infrastructure projects.
The market has grown 71 percent in seven years, with particular growth in premium teas.
Even though the country exports in all these categories, its imports in the same categories are significant, and Wisconsin companies can supply some of these imports.
Wisconsin companies can contribute ingredients, formulations, or final products to take advantage of this growth.
The industry continues to grow rapidly, driven primarily by pharmaceuticals, foods and beverages, and provides opportunities for Wisconsin companies.
The agreements, which cover aircraft, automobiles, soybeans, liquefied natural gas and more, dispel fears of a trade war.
Wisconsin companies should be aware of trends in the Canadian e-commerce market, which is growing rapidly.
The U.S. is one of the largest exporters of mining equipment to Australia, and there is an ongoing demand for high-tech equipment, creating opportunities for Wisconsin manufacturers.
GM has already announced plans to produce a model there, with a $500 million investment.
Though small, the market can serve as an entry point into southeastern Europe, and products such as grains, snap peas, maple syrup, ginseng and cranberries are particularly needed.
President Xi Jinping outlined plans to focus on sustainability and environmental protection, reducing dependence on exporting, and taking a leadership role on the world stage.
Although there are already many European companies active in the market, there is still room for innovative Wisconsin suppliers.
Wisconsin companies can supply some of the parts and services that are needed as the industry grows and aging aircraft require updates.
Wisconsin companies should be aware of trends in the Canadian e-commerce market, which is growing rapidly.
Encouraging trends in industrial production and employment are causing analysts to improve their predictions and consumers to feel more confident.
Although two large global companies still dominate the market, artisan and craft beers are booming, and imports have risen 78 percent in the last decade.
The country is a distribution center within Europe for many companies, and has rising health care expenditures domestically as well as an ecosystem of research and development for innovations that make a worldwide impact.
With an aging population, Japan is looking to technology to help stem the increase in health care costs, and Wisconsin companies can supply some of these innovative devices.
About $7 billion is expected to be spent in the next five years, mostly by state and territorial governments, to build new schools and upgrade existing ones. All types of building products and services are needed.
A November workshop explored how both India and the U.S. will increase generating capacity and expand their grid.
100 percent foreign direct investment is allowed, with both the quick service and fine dining segments presenting opportunities.
Aerospace is the most important segment of French manufacturing, and Wisconsin companies can contribute a larger share of U.S. exports to France in this category.
Actions by the administration and U.S. trade bodies prompted retaliatory measures from China.
Opportunities for Wisconsin companies in sectors including aviation, automotive, energy, health and medical
Wisconsin research institutions and bioscience enterprises should consider collaborating with their Australian counterparts to conduct clinical trials due to the favorable conditions created by Australia’s regulatory, economic and health care systems.
A strategic location and government investment are making the Middle Eastern nation into a global hub for air transport, and the country is also investing in space exploration.
Some jobs are expected to be replaced, but Mexico can maintain its status as a global manufacturing hub if it continues to focus on educating the engineers and high-tech workers needed for advanced manufacturing operations.
Fast-moving consumer goods companies should take a serious look at this market, which is ranked third in the world according to the Global Retail Development Index.
Stanley Pfrang, WEDC’s market development director for the Middle East, shares insight on why companies should consider exporting to Israel.
Savvy travelers will consider security and health issues as part of planning for their trip, minimizing risks and preventing minor hiccups from turning into full-blown emergencies.
The sector is growing at a rate much faster then Mexico's overall GDP.
India imports 90 percent of its weapons and military equipment, and recently created a new framework for foreign companies to partner with Indian firms.
The currency's strong performance relative to the dollar means China's demand for U.S. imports is likely to increase.
With these investments, Chile is looking to make Santiago the technology hub of Latin America.
The need for modernizing the grid is leading to unprecedented levels of capital investment, and Wisconsin companies can contribute.
After scandals involving bird flu, pesticide, and Hepatitis E contamination, South Korea is increasingly looking to imported sources of eggs and sausage.
Agriculture and information technology are two particular areas of opportunity.
The country is looking to both increase imports and expand its domestic production, and Wisconsin companies can play a role in both.
Wisconsin companies can can help provide the sensors, systems, technologies and sustainable energy solutions to support these groundbreaking initiatives.
The sector is growing rapidly as Ireland's economy shifts its emphasis away from legacy industries.
The three sectors were identified in a Comprehensive Economic Dialogue recently held in Washington.
Recent aircraft orders have led to a backlog that is expected to take eight years to clear, resulting in opportunities for Wisconsin companies that supply the aerospace sector.
Wisconsin companies can contribute to the need for imports to support the industry.
Formerly among the most protectionist of the G-20 countries, Brazil has made ample progress toward liberalization in the past year.
The sector remains a leading employer in rural areas, but climate change and competition from imports, among other factors, are causing agricultural productivity to suffer, creating opportunities for Wisconsin companies' expertise.
Opportunities for Wisconsin companies to contribute to the growth of India's machine tool industry
Aviation and aerospace products are the country's leading category of imports from the U.S., spelling opportunity for Wisconsin exporters.
With an aging population and declining interest in forestry among younger workers, Japan has an urgent need to automate its forestry work, and Wisconsin can help supply technology and expertise.
With high prevalence of dementia in Australia, Wisconsin companies that provide services and technologies for elder care and dementia care can help meet growing demand.
The country aims to host 1.3 million medical tourists per year by 2021, and needs medical equipment to support the growing industry.
The country has one of Latin America's highest GDP growth rates, and serves as a hub for regional trade in addition to having strong domestic demand.
Mexico does not produce enough milk to meet domestic demand, leading it to import powdered milk to bridge the gap; demand is also strong for other types of dairy products.
Despite tensions, a June meeting between President Trump and Prime Minister Modi led to agreements in areas including trade and investment, defense, immigration, energy, entrepreneurship and fighting terrorism.
WEDC can assist companies with identifying a trade show that fits their objectives, and with 150 to 170 shows per year, Germany offers many prime options.
Affected sectors include mining, manufacturing, transportation, commercial services, finance, scientific research and culture.
Even provinces whose economies depend on fossil fuels are eyeing a shift toward solar and wind power production, and Wisconsin companies can play a role in this conversion.
The newly announced state budget contains opportunities for foreign companies to participate in infrastructure, health care and education projects.
Opportunities for Wisconsin companies to assist with developing transportation, electricity, telecommunications, water and sanitation infrastructure
Japan was the fourth-largest export market for Wisconsin goods in 2016. As a growing economy and a diversified market, Japan offers excellent opportunities for companies looking to grow globally. The Wisconsin Economic Development Corporation’s (WEDC’s) Market Development Director, Khay Khong, shares insight into the export process.
If you are trying to launch a multilingual website to expand your products and services into new global markets, website globalization and localization are requirements for reaching these new audiences. Learn how to set your website up for success.
Air quality in South Korea has deteriorated due to a dust storm in the Gobi Desert and smog from China, creating demand for air purifiers, vacuum cleaners, dust-proof bedding and curtains, and dust masks.
The U.S. is the second-highest source of this investment, and Wisconsin companies not yet considering this market may wish to take a closer look.