The industry is not yet fully developed, and Wisconsin companies can help propel it forward.

Wisconsin companies can help German companies get up to speed with cybersecurity and automation/robotics in particular.

Companies exporting goods to EU markets must designate an economic operator to serve as a clear point of contact for questions or problems with the product.

Wisconsin companies can respond to the growing demand for higher-quality products that promote health and wellbeing.

Longer lifespans and increased expectations for quality of life are driving continued growth.

Self-controlling machinery, sensor-aided production systems, automated data generation and cybersecurity are current areas of opportunity.

The marking indicates that a product has been assessed to meet the European Economic Area's standards for safety, health and environmental protection.

The German water technology market is the largest in Europe, and is still growing. Wisconsin companies can benefit from the strong partnerships that already exist between Germany and Wisconsin.

Germany is home to more than 150 international trade fairs that attract up to 170,000 exhibitors and up to 10 million visitors annually.

There are opportunities for Wisconsin firms in aircraft interiors and aerospace energy efficiency.

Although there are already many European companies active in the market, there is still room for innovative Wisconsin suppliers.

WEDC can assist companies with identifying a trade show that fits their objectives, and with 150 to 170 shows per year, Germany offers many prime options.

Domestic production is not keeping up with demand, creating opportunities for Wisconsin products and technologies.

The world’s top location for trade shows, Germany hosts about 150 international trade fairs a year, attracting up to 170,000 exhibitors and up to 10 million visitors annually. These visitors and exhibitors spend $13.4 billion annually, boosting economic output by $26.2 billion.

Every year, over 250,000 public authorities in the EU spend around 14 percent of the EU’s GDP on the purchase of services, works and supplies. In many sectors such as energy, transportation, waste management, social protection and the provision of health or education services, public authorities are the principal buyers. In order to create a level playing field for businesses, the EU law sets out minimum, harmonized public procurement rules, which are translated into national legislation and apply to tenders whose monetary value exceeds the following amounts:

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