Africa and the Middle East
Australia and New Zealand
Central and South America and the Caribbean
Germany’s market for technology solutions is poised for growth
Wisconsin is well-known for its university programs in computer and information sciences and is home to a booming tech sector.
Environmental technology is a target for growth in Germany
Germany is home to one of the most advanced markets for environmental technologies in the world, and new laws are creating new opportunities for foreign companies to enter the market.
Biotechnology flourishes in Germany
With the largest number of biotech companies in Europe, world-class research infrastructure and internationally renowned scientists, Germany has established itself as an international biotechnology hub.
Germany prepares to modernize its digital health infrastructure
With the country's decentralized model of government, this will be a major project requiring innovative solutions for integration and standardization.
Germany invests in renewable energy
Government targets call for reducing reliance on nuclear energy while dramatically increasing the share from renewable sources.
Central European markets provide bright spots in pandemic economy
Austria, Poland and Germany are projected to have faster-than-average recoveries.
Pandemic impacts European markets
The current situation in Germany, Italy and Spain, plus where to turn for further updates
Understanding German business culture and communication customs
Being aware of conventions and expectations can aid greatly in developing business relationships.
Information and communications technology opportunities in Germany
The industry is not yet fully developed, and Wisconsin companies can help propel it forward.
Opportunities in Germany's machinery market
Wisconsin companies can help German companies get up to speed with cybersecurity and automation/robotics in particular.
EU adopts new regulations for economic operators
Companies exporting goods to EU markets must designate an economic operator to serve as a clear point of contact for questions or problems with the product.
Opportunities in Germany's food and beverage market
Wisconsin companies can respond to the growing demand for higher-quality products that promote health and wellbeing.
Strong demand for medical equipment in Germany
Longer lifespans and increased expectations for quality of life are driving continued growth.
The German manufacturing sector's continued strength
Self-controlling machinery, sensor-aided production systems, automated data generation and cybersecurity are current areas of opportunity.
Companies that wish to sell in Europe should pursue CE mark
The marking indicates that a product has been assessed to meet the European Economic Area's standards for safety, health and environmental protection.
Opportunities in the German water technology sector
The German water technology market is the largest in Europe, and is still growing. Wisconsin companies can benefit from the strong partnerships that already exist between Germany and Wisconsin.
Germany: hub for global trade shows
Germany is home to more than 150 international trade fairs that attract up to 170,000 exhibitors and up to 10 million visitors annually.
Germany: a global hub for aerospace innovation
There are opportunities for Wisconsin firms in aircraft interiors and aerospace energy efficiency.
Germany: a hub for trade shows across all industries
WEDC can assist companies with identifying a trade show that fits their objectives, and with 150 to 170 shows per year, Germany offers many prime options.
Strong demand for health and medical imports in Germany
Domestic production is not keeping up with demand, creating opportunities for Wisconsin products and technologies.
Germany's Bustling Trade Show Scene
The world’s top location for trade shows, Germany hosts about 150 international trade fairs a year, attracting up to 170,000 exhibitors and up to 10 million visitors annually. These visitors and exhibitors spend $13.4 billion annually, boosting economic output by $26.2 billion.
Guide to the EU Public Procurement System
Every year, over 250,000 public authorities in the EU spend around 14 percent of the EU’s GDP on the purchase of services, works and supplies. In many sectors such as energy, transportation, waste management, social protection and the provision of health or education services, public authorities are the principal buyers. In order to create a level playing field for businesses, the EU law sets out minimum, harmonized public procurement rules, which are translated into national legislation and apply to tenders whose monetary value exceeds the following amounts:
Hannover Messe Forges New Ties for Wisconsin Companies
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Wisconsin’s Strong German Roots Create Great Export Prospects
Wisconsin’s Strong German Roots Create Great Export Prospects Thanks to a long history of German immigration and a shared manufacturing and agricultural heritage, Wisconsin has been called one of the most German states in the U.S. These deep roots have cultivated a strong trade partnership with the country. Germany’s markets present excellent opportunities for companies…
Export Q&A: Hannover Messe Trade Show
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