MARKET DATA
All Countries
Africa and the Middle East
Asia
Australia and New Zealand
Central and South America and the Caribbean
Europe
Greece
North America
UK projects a growing need for advanced technology tractors
With Wisconsin’s strength in agriculture and industrial equipment, UK markets may welcome the state’s innovative products.
South Africa holds promise for Wisconsin’s wood industry
The U.S. already is an important wood exporter to South Africa, and experts say South Africa’s own timber industry is scaling back.
April 1, 2023
|
Regions:
Africa and the Middle East, South Africa |
Industries:
Agriculture / Timber
Chinese consumers are eating more meat
Domestic production is lagging behind rising demand, opening the door for exports from meat producers in Wisconsin.
Opportunities in China’s wood industry
The country imports almost as much wood as it exports, and the wood industry is an important segment of Wisconsin’s export volume.
Dutch farmers face herd reductions to combat pollution
Wisconsin’s dairy industry expertise could help Dutch farmers lessen the impact of their government’s proposed nitrogen limits.
China moves toward greener agriculture
Wisconsin’s agriculture sector may be able to provide solutions for farmers seeking equipment that generates less pollution.
Poland sets its sights on Agriculture 4.0
The Polish government is investing in new technology to help its farmers expand production and become more efficient, creating opportunities for Wisconsin companies.
Supply chain challenges continue in Southeast Asia
Southeast Asian countries are seeking alternative suppliers and Wisconsin companies may be able to fill some of the gaps.
September 1, 2022
|
Regions:
Asia, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam |
Industries:
Agriculture / Timber, Aviation / Aerospace, Energy, Power and Control, Food and Beverage, Manufacturing, Multiple Sectors, Other
Canada embraces vertical farming as a growing field
Wisconsin businesses offering products and technologies related to vertical farming may find opportunities with Canadian partners.
September 1, 2022
|
Regions:
Canada, North America |
Industries:
Agriculture / Timber, Food and Beverage
Peru seeks solutions to its fertilizer crisis
Wisconsin companies that produce fertilizer or similar alternatives may find market opportunities in Peru.
August 1, 2022
|
Regions:
Central and South America and the Caribbean, Peru |
Industries:
Agriculture / Timber
Australia’s home construction boom sparks serious shortages in building materials
Wisconsin exporters of building and construction materials, equipment and machinery could fill some of the gaps.
A fruitful mango season for Ecuador
As the volume of Ecuador’s fruit exports grows, Wisconsin machinery and agricultural equipment companies may want to consider exploring market possibilities.
February 1, 2022
|
Regions:
Central and South America and the Caribbean, Ecuador |
Industries:
Agriculture / Timber
Brazil’s fertile fertilizer market
Wisconsin agrochemical companies have a large potential market in Brazil—the world’s fourth largest consumer of fertilizer nutrients.
January 1, 2022
|
Regions:
Brazil, Central and South America and the Caribbean |
Industries:
Agriculture / Timber, Food and Beverage, Manufacturing
UK agriculture works to shrink its environmental footprint
Farming, agricultural and related sectors have become increasingly important in the UK and are areas where Wisconsin companies could collaborate and engage with UK companies, research organizations, universities and other stakeholders to their mutual benefit.
January 1, 2022
|
Regions:
Europe, United Kingdom |
Industries:
Agriculture / Timber, Energy, Power and Control, Food and Beverage, Water / Clean Technology
Environmental technology is a target for growth in Germany
Germany is home to one of the most advanced markets for environmental technologies in the world, and new laws are creating new opportunities for foreign companies to enter the market.
December 1, 2021
|
Regions:
Europe, Germany |
Industries:
Agriculture / Timber, Energy, Power and Control, Water / Clean Technology
Vietnam moves to clean up its wastewater
Water and wastewater technology represent a key sector for the state of Wisconsin. Milwaukee, home to the Global Water Center, is a mecca for water-related business and research.
December 1, 2021
|
Regions:
Asia, Vietnam |
Industries:
Agriculture / Timber, Food and Beverage, Water / Clean Technology
South Korea’s appetite grows for edible insects
The edible insect market in Korea has been steadily growing and there may be market opportunities for Wisconsin companies.
November 1, 2021
|
Regions:
Asia, South Korea |
Industries:
Agriculture / Timber, Food and Beverage, Other
Brazil cuts import tariffs to fight inflation
The fee reductions will allow internal prices to adjust and facilitate the entry of exports from Wisconsin companies to the Brazilian market.
October 1, 2021
|
Regions:
Brazil, Central and South America and the Caribbean |
Industries:
Agriculture / Timber, Multiple Sectors
U.S. agricultural exports to China expected to grow
A closer agricultural trade relationship between the U.S. and China will benefit both countries. Wisconsin, as one of the largest agricultural states, can take the lead and explore opportunities in exporting agricultural products to China.
Opportunities abound for exporting agricultural machinery to Thailand
Industrial machinery, including farm equipment, has long been Wisconsin’s top export product category. Wisconsin was ranked 11th among the 50 states in the first quarter of 2021 for industrial machinery exports.
June 1, 2021
|
Regions:
Asia, Thailand |
Industries:
Agriculture / Timber, Energy, Power and Control, Manufacturing, Other
Demand for organic food ripens in Latin America, Symrise reports
People in Colombia, Argentina, Brazil and Mexico are basing their choices for food on taste, simplicity and transparency, health benefits, and the authenticity and sustainability of natural ingredients. For that, they are willing to pay more.
May 1, 2021
|
Regions:
Argentina, Brazil, Central and South America and the Caribbean, Colombia, Mexico |
Industries:
Agriculture / Timber, Food and Beverage
Urban gardening growth in Canada
Products and supplies for home gardeners and urban farms are in demand.
India’s wood industry slows due to the pandemic
Wisconsin’s forest products industry could benefit from increased imports of wood to India.
Pandemic sways South Korean consumers toward dairy products
South Koreans are highly influenced by trends and a taste for Western consumer goods, and their increasing interest in imported dairy products could open opportunities for Wisconsin cheese producers.
Australian government announces budget for new fiscal year
Priorities include infrastructure, agriculture and manufacturing, with major investments planned for projects in these areas.
May 1, 2021
|
Regions:
Australia, Australia and New Zealand |
Industries:
Agriculture / Timber, Manufacturing, Multiple Sectors, Other
Brazil’s fertile fertilizer market
Wisconsin agrochemical companies have a large potential market in Brazil—the world’s fourth largest consumer of fertilizer nutrients.
April 1, 2021
|
Regions:
Brazil, Central and South America and the Caribbean |
Industries:
Agriculture / Timber, Food and Beverage, Manufacturing
Pandemic sways South Korean consumers toward dairy products
South Koreans are highly influenced by trends and a taste for Western consumer goods, and their increasing interest in imported dairy products could open opportunities for Wisconsin cheese producers.
February 1, 2021
|
Regions:
Asia, South Korea |
Industries:
Agriculture / Timber, Food and Beverage, Manufacturing
Opportunities in Russia's agricultural machinery market
The market is dependent on imports, with demand increasing due to the pandemic.
Colombia focuses on sustainable agriculture
The Cauca region in the country's southwest is developing a "climate-smart village" program that focuses on adjusting agricultural practices with environmental protection and climate change in mind.
November 1, 2020
|
Regions:
Central and South America and the Caribbean, Colombia |
Industries:
Agriculture / Timber, Food and Beverage
Opportunities in Mexico's paper industry
The market depends on imports since it does not produce enough to meet domestic demand.
New Zealand prepares to invest in agricultural technology
High-impact projects have been identified in horticultural robotics, disruptive technologies in nutrients, and venture capital for agritech.
Vietnam lowers tariffs on dairy imports
Combined with rising demand, the policy change creates strong opportunities for Wisconsin exporters of dairy products.
New opportunities for dairy farmers under USMCA
The updated agreement provides the potential to export more dairy products to Canada.
Canada's growing market for remotely propelled aircraft systems
The technology is being used for applications including package delivery, agriculture, oil and gas, and defense.
May 1, 2020
|
Regions:
Canada, North America |
Industries:
Agriculture / Timber, Aviation / Aerospace, Energy, Power and Control, Multiple Sectors
South Africa's agriculture sector
Although the country is home to one of the most vibrant and diverse agricultural sectors in Africa, and is a net exporter, production and investment in capital assets have been declining.
April 1, 2020
|
Regions:
Africa and the Middle East, South Africa |
Industries:
Agriculture / Timber
Increasing use of technology in Japan's agriculture sector
An aging agricultural labor force is among the factors driving the need for high-tech solutions.
Demand for imported fertilizer on the rise in Brazil
Although factories are under construction, they will not be complete in time to meet the rising demand from Brazil's agriculture sector.
April 1, 2020
|
Regions:
Brazil, Central and South America and the Caribbean |
Industries:
Agriculture / Timber
China adopts additional economic opening measures in light of pandemic impact
The government is increasing market access for foreign capital and supporting increased imports, among other measures.
March 1, 2020
|
Regions:
Asia, China |
Industries:
Agriculture / Timber, Food and Beverage, Manufacturing, Multiple Sectors, Other
U.S., China reach agreement on intellectual property protections
Under the new trade deal, both sides agreed to purchase specific types of goods from one another over the next two years.
January 1, 2020
|
Regions:
Asia, China |
Industries:
Agriculture / Timber, Food and Beverage, Multiple Sectors, Other
Brexit creates new opportunities for exporting food to the UK
The UK is highly depending on food from EU sources, which would be subject to tariffs in the event of a no-deal Brexit.
November 1, 2019
|
Regions:
Europe, United Kingdom |
Industries:
Agriculture / Timber, Food and Beverage
Opportunities in Russia's pulp and paper industry
The industry is sizable but needs help modernizing and transitioning to value-added paper products.
China and U.S. reach consensus on imports and exports of poultry
China also made recent moves to better protect intellectual property.
October 1, 2019
|
Regions:
Asia, China |
Industries:
Agriculture / Timber, Food and Beverage, Multiple Sectors, Other
Canadian egg farmers upgrade equipment
As farmers upgrade their poultry housing systems, Wisconsin companies can help fill the demand.
Panama market presents opportunities for food exporters
Panamanians are consuming more of both convenience foods and health foods, creating opportunities in both segments.
June 1, 2019
|
Regions:
Central and South America and the Caribbean, Panama |
Industries:
Agriculture / Timber, Food and Beverage
Wisconsin agricultural solutions may find customers in Australia
Australia already exports two-thirds of its agricultural produce, and is looking to increase output as demand continues to grow.
May 1, 2019
|
Regions:
Australia, Australia and New Zealand |
Industries:
Agriculture / Timber, Manufacturing
Demand outpacing supply in the Canadian dairy market
Wisconsin dairy producers can help bridge the gap.
March 1, 2019
|
Regions:
Canada, North America |
Industries:
Agriculture / Timber, Food and Beverage
Chinese government announces annual policy priorities
Priorities include eradicating poverty and diversifying imports.
U.S.-China talks represent "important progress"
The talks addressed the trade balance, trade barriers, agricultural trade, intellectual property and technology transfer, among other issues.
China and U.S. reach deal to halt further tariff escalations
China also made a major purchase of U.S. soybeans—a positive sign in a market that had been disrupted for several months.
Equipment needed to support growth of Russia's timber industry
More than 90 percent of woodworking equipment in Russia is imported, and Wisconsin manufacturers of this equipment can help meet the need.
Wisconsin companies can help develop the Netherlands' agriculture sector
Wisconsin companies can provide agricultural technology to support the current focus on efficiency, cost savings and sustainability.
October 1, 2018
|
Regions:
Benelux Countries, Europe |
Industries:
Agriculture / Timber, Food and Beverage, Manufacturing
Australia's public and private sectors are widely adopting Smart Cities and IoT technologies
Wisconsin companies can provide the technologies to help Australia become a leading player in financial technology, precision agriculture, agribusiness, health care and senior care.
October 1, 2018
|
Regions:
Australia, Australia and New Zealand |
Industries:
Agriculture / Timber, Biosciences / Medical Devices, Multiple Sectors, Other
Impact of China trade tensions hits ginseng, kidney bean, dairy producers
China's demand for imported food is increasing, and there is hope that tensions can be resolved so U.S. exports can help meet this demand.
Japan seeks to increase agricultural production
The country is seeking to become more self-sufficient in its food supply, and Wisconsin firms can provide the agricultural technology to help.
Jamaica: a promising market for agricultural exports
Wisconsin exports of agricultural products are a good fit for this market, since Jamaica imports products that cannot be grown domestically because of the climate.
June 1, 2018
|
Regions:
Central and South America and the Caribbean |
Industries:
Agriculture / Timber, Food and Beverage
India's fast-growing forest products sector
To encourage domestic product, 100 percent foreign direct investment is allowed under the automatic route; India currently imports paper from the U.S. and Europe as well as the UAE and Singapore.
Consequences of U.S. tariffs for trade with China
China's retaliatory tariffs will affect several important categories of Wisconsin exports.
March 1, 2018
|
Regions:
Asia, China |
Industries:
Agriculture / Timber, Energy, Power and Control, Food and Beverage, Manufacturing
Rising demand for organic foods in Mexico
Wisconsin companies can contribute ingredients, formulations, or final products to take advantage of this growth.
January 1, 2018
|
Regions:
Mexico, North America |
Industries:
Agriculture / Timber, Food and Beverage
Netherlands organic food market holds promise
Wisconsin companies can supply food for domestic consumption as well as distribution to other markets.
January 1, 2018
|
Regions:
Benelux Countries, Europe |
Industries:
Agriculture / Timber, Food and Beverage
Wisconsin food exports can fill demand in Panama
Rising consumption of both convenience and health foods provides opportunities for exporters.
December 1, 2017
|
Regions:
Central and South America and the Caribbean, Panama |
Industries:
Agriculture / Timber, Food and Beverage
South Korean consumers turn to tea
The market has grown 71 percent in seven years, with particular growth in premium teas.
Grains, energy, cars and machinery: Russia's unexpected import categories
Even though the country exports in all these categories, its imports in the same categories are significant, and Wisconsin companies can supply some of these imports.
November 1, 2017
|
Regions:
Europe, Russia |
Industries:
Agriculture / Timber, Energy, Power and Control, Food and Beverage, Manufacturing, Multiple Sectors, Water / Clean Technology
New regulations affect Canada's food industry
Wisconsin companies should be aware of trends in the Canadian e-commerce market, which is growing rapidly.
November 1, 2017
|
Regions:
Canada, North America |
Industries:
Agriculture / Timber, Food and Beverage
Wisconsin food exporters should consider Austrian market
Though small, the market can serve as an entry point into southeastern Europe, and products such as grains, snap peas, maple syrup, ginseng and cranberries are particularly needed.
China's strengthening yuan
The currency's strong performance relative to the dollar means China's demand for U.S. imports is likely to increase.
August 1, 2017
|
Regions:
Asia, China |
Industries:
Agriculture / Timber, Food and Beverage, Multiple Sectors
Food safety concerns drive South Korean consumers to look to imports
After scandals involving bird flu, pesticide, and Hepatitis E contamination, South Korea is increasingly looking to imported sources of eggs and sausage.
In Russia, opportunities persist despite uncertainty
Agriculture and information technology are two particular areas of opportunity.
August 1, 2017
|
Regions:
Europe, Russia |
Industries:
Agriculture / Timber, Food and Beverage, Other
Romania's strong economic growth leads to increased demand for food
The country is looking to both increase imports and expand its domestic production, and Wisconsin companies can play a role in both.
August 1, 2017
|
Regions:
Europe, Romania |
Industries:
Agriculture / Timber, Food and Beverage, Manufacturing
China targets services, agriculture, high-tech for increased trade with U.S.
The three sectors were identified in a Comprehensive Economic Dialogue recently held in Washington.
July 1, 2017
|
Regions:
Asia, China |
Industries:
Agriculture / Timber, Food and Beverage, Multiple Sectors
South Africa's forest products industry is an engine for economic activity
Wisconsin companies can contribute to the need for imports to support the industry.
Agriculture in Mexico under pressure
The sector remains a leading employer in rural areas, but climate change and competition from imports, among other factors, are causing agricultural productivity to suffer, creating opportunities for Wisconsin companies' expertise.
Japan develops advanced machinery for forestry
With an aging population and declining interest in forestry among younger workers, Japan has an urgent need to automate its forestry work, and Wisconsin can help supply technology and expertise.
Strong opportunities in Mexico's dairy industry
Mexico does not produce enough milk to meet domestic demand, leading it to import powdered milk to bridge the gap; demand is also strong for other types of dairy products.
China, U.S. take steps to improve trade relationship
The two countries are relaxing restrictions on trade of beef, chicken, liquefied natural gas, and financial services, among other categories.
May 1, 2017
|
Regions:
Asia, China |
Industries:
Agriculture / Timber, Biosciences / Medical Devices, Energy, Power and Control, Food and Beverage, Multiple Sectors, Other
Greek appetite for food imports presents opportunities
Greece imports significant amounts of meat, grains, dairy, seafood, fruits and vegetables, creating opportunities for Wisconsin companies.;
Keep an eye on these Brazilian sectors
As the economy emerges from a three-year recession, opportunities exist for Wisconsin companies in the energy, agriculture, infrastructure and telecommunications sectors, among others.
April 1, 2017
|
Regions:
Brazil, Central and South America and the Caribbean |
Industries:
Agriculture / Timber, Aviation / Aerospace, Energy, Power and Control, Food and Beverage, Manufacturing, Other, Water / Clean Technology
South Korea's fast-growing prepared meals market
Demographic and cultural trends have led to increased demand, and companies in the industry are working to come up with healthier options.
Opportunities in Brazil's agriculture sector
The sector is expected to increase production rapidly in 2017, creating opportunities for Wisconsin suppliers of equipment and other products that support agriculture.
January 1, 2017
|
Regions:
Brazil, Central and South America and the Caribbean |
Industries:
Agriculture / Timber, Food and Beverage, Manufacturing
Ireland's fast-growing economy presents export opportunities
Industrial machinery, medical equipment and food are key sectors of opportunity for Wisconsin companies in this market.
December 1, 2016
|
Regions:
Europe |
Industries:
Agriculture / Timber, Biosciences / Medical Devices, Food and Beverage, Manufacturing, Multiple Sectors
South Korea's dairy shortage spells opportunity for Wisconsin companies
Demand for desserts is rising, while the supply of key ingredients has dropped.
Mexico's furniture industry
Opportunities for Wisconsin companies to provide raw materials and equipment
November 1, 2016
|
Regions:
Mexico, North America |
Industries:
Agriculture / Timber, Manufacturing, Other
Canada's $3 billion organics industry
Given its own strength in organic production, Wisconsin is well positioned to benefit from the growing popularity of organics in Canada.
October 1, 2016
|
Regions:
Canada, North America |
Industries:
Agriculture / Timber, Food and Beverage
Agricultural Opportunities in the Philippines
Although the country's agricultural sector is developing, it cannot supply food at a rate fast enough to satisfy demand among a growing middle class.
Canadian Grocer's Private Label Offers Opportunities for Wisconsin Food Processors
Loblaws' President's Choice brand is highly regarded by Canadians, and Wisconsin food exporters may benefit from selling to the store chain.
September 1, 2016
|
Regions:
Canada, North America |
Industries:
Agriculture / Timber, Food and Beverage
Australia Funds International Collaboration in Five Key Sectors
Advanced manufacturing; food and agribusiness; medical technologies and pharmaceuticals; mining equipment, technology and services; and oil, gas and energy have been identified as the priority sectors.
September 1, 2016
|
Regions:
Australia, Australia and New Zealand |
Industries:
Agriculture / Timber, Biosciences / Medical Devices, Energy, Power and Control, Food and Beverage, Manufacturing, Multiple Sectors, Other
Transforming Indian Agriculture through Modernization
Agriculture is playing an important role in the growth of India’s economy. Over 58 percent of rural households depend on agriculture as their principal means of livelihood. The agriculture and allied sectors contribute 16 percent to the Indian GDP. India is the world’s largest producer of spices, pulses, milk, tea, cashews and jute, and the second largest producer of wheat, rice, fruits and vegetables, sugarcane, cotton and oilseeds.
China Relaxes Restrictions on Investment
The Chinese State Council recently moved to ease investment rules in four free trade zones (FTZs) in Shanghai, Guangdong, Tianjin and Fujian. The temporary adjustment of regulations for administrative approvals was passed, and a total of 18 rules and regulations for 51 items have been revised. Among them, more than 20 items involve changes from administrative approval to managerial registration for foreign investment in the above four FTZs. In addition, China will further open up a number of industry areas, temporarily allowing foreign investors to fund wholly owned enterprises in the fields including iron and steel production, gas station operations, shipping and automotive batteries.
Demand for Hardwoods Rises in China
The value of U.S. hardwood exports to China has been on the rise during the first several months of 2016.
Explore New Export Opportunities in Argentina and Chile
Explore New Export Opportunities in Argentina and Chile ARGENTINA Situated in the southern hemisphere bordering Chile, Bolivia, Paraguay, Brazil and Uruguay, Argentina has a population of 43.4 million, 92 percent of whom live in urban areas. Despite two sovereign debt defaults in the last 15 years and the end of the commodity boom, Argentina presents significant long-term…
May 10, 2016
|
Regions:
Argentina, Central and South America and the Caribbean, Chile |
Industries:
Agriculture / Timber, Biosciences / Medical Devices, Energy, Power and Control, Manufacturing, Other, Water / Clean Technology
South African Province Presents Opportunity for Food Processing Equipment Exports
South Africa's Western Cape province serves as an example of a strong agricultural region that will benefit from food processing technology. Almost all of Africa's food processing machinery is imported, presenting a strong opportunity for Wisconsin exports in that sector. In the Western Cape, agriculture is one of the most important sectors, and involves all the various activities that link the entire value chain from the farm/forest/fishery to the consumer. This includes inputs, production, processing, marketing and distribution of agricultural, forestry and fishing products.
May 1, 2016
|
Regions:
Africa and the Middle East, South Africa |
Industries:
Agriculture / Timber, Food and Beverage
Russia Eases Its Food Embargo
The Russian government has moderated the embargo conditions placed on products imported from the U.S., Canada, Australia, the EU countries, Ukraine and several other European countries. According to a ruling published on the official site of the Russian Legal Information Service, the ban has been lifted on poultry meat, frozen beef, and dried and frozen vegetables used in the production of baby food. Importers will have to prove that products entering Russia are intended for children’s consumption. The Ministry of Agriculture has been tasked with developing a method for authenticating these deliveries. It will also determine the acceptable volumes of the imported products that are no longer affected by the ban.
Luxembourg's Government Invests in Agriculture
Market News Update Market: Luxembourg Date: December 2015 Luxembourg: Where Data Meets Medicine Why this is important to Wisconsin businesses: Given Wisconsin’s expertise in information and communication technology as well as medical devices, this trend presents opportunities for Wisconsin companies. Industry/sector: Bioscience, Health Technology, Medical & Scientific, Information Technology As Europe prepares to face major demographic changes, there is an…
Indonesia Ramps Up Paper Production
Indonesia is the world's ninth-largest paper producer, with the top three being China, the U.S. and Japan. Every year, Indonesia produces around 10 million tons of paper, much of it designated for exports. The Indonesian government aims to rise in the rankings from the ninth-largest paper producer to the sixth-largest, and from the sixth-largest pulp producer to the third.
China Supports Agricultural Modernization
Ten Chinese ministries including the National Development and Reform Commission, the Ministry of Finance, the Ministry of Environment Protection and the Ministry of Commerce recently issued joint guidelines on promoting green consumption, aiming to encourage green consumption, protect the environment and boost sustainable development.
May 1, 2016
|
Regions:
Asia, China |
Industries:
Agriculture / Timber, Food and Beverage, Manufacturing, Multiple Sectors
Demand for Agricultural Machinery Rising in Australia
Australia is a strategic export market for U.S. exporters of agricultural machinery and equipment, and in 2014-15, the U.S. was Australia’s largest import source for agricultural machinery and parts. At $372 million, imports from the U.S. accounted for nearly half of Australia’s total imports in this category.
March 1, 2016
|
Regions:
Australia, Australia and New Zealand |
Industries:
Agriculture / Timber, Manufacturing