MARKET DATA
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Africa and the Middle East
Asia
Australia and New Zealand
Central and South America and the Caribbean
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North America
South Africa holds promise for Wisconsin’s wood industry
The U.S. already is an important wood exporter to South Africa, and experts say South Africa’s own timber industry is scaling back.
April 1, 2023
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Regions:
Africa and the Middle East, South Africa |
Industries:
Agriculture / Timber
UAE pushes forward with green energy
The nation is a leader in the Middle East in adopting renewable energy, and Wisconsin companies can form partnerships to apply their expertise to green power projects.
Electricity shortages are plaguing South Africa
Wisconsin companies with renewable and microgrid technologies may be able to help South Africa meet its power needs.
January 1, 2023
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Regions:
Africa and the Middle East, South Africa |
Industries:
Energy, Power and Control
Persian Gulf rail project picks up steam
Wisconsin companies in the railroad or rail technology industries could find sales opportunities.
South Africa plans major rail improvements
Wisconsin is an important intermodal logistics center with technical expertise that could help Africa’s transportation networks grow.
South Africa battles increasing cyberattacks
Wisconsin has a strong range of IT firms whose services might be welcomed in order to strengthen cybersecurity in South Africa.
UAE’s reputation is on the rise, according to the Global Soft Power Index
Wisconsin companies may want to consider seeking export partners in the United Arab Emirates as it gains respect and attention worldwide.
March 1, 2022
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Regions:
Africa and the Middle East, United Arab Emirates |
Industries:
Multiple Sectors, Other
South Africa's pet care industry expands
More South Africans are adopting pets, and that has spurred growing sales in all aspects of pet care.
January 1, 2022
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Regions:
Africa and the Middle East, South Africa |
Industries:
Manufacturing, Other
UAE launches autonomous taxis
It’s the latest in a series of autonomous vehicle projects in the UAE.
December 1, 2021
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Regions:
Africa and the Middle East, United Arab Emirates |
Industries:
Energy, Power and Control, Manufacturing, Other, Water / Clean Technology
Investors are pumping money into African startups
Venture capitalists have a favorable view of technology companies in Africa.
October 1, 2021
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Regions:
Africa and the Middle East, Egypt, Kenya, Nigeria, South Africa |
Industries:
Multiple Sectors, Other
UAE is cleared from a list of countries posing intellectual property concerns
Removing the UAE from the U.S. Trade Representative’s annual watch list signifies it has set tighter protections for patents, trademarks and copyrights, which could open the door for more export opportunities.
June 1, 2021
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Regions:
Africa and the Middle East, United Arab Emirates |
Industries:
Multiple Sectors, Other
Room for growth in Africa's consulting sector
The entire continent's consulting market makes up only 2% of the global consulting market.
April 1, 2021
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Regions:
Africa and the Middle East, Angola, Ghana, Kenya, Morocco, Nigeria, South Africa |
Industries:
Other
Defense and cybersecurity opportunities in the UAE and Saudi Arabia
The UAE is working to transform into an exporter and will need parts, components and machinery to achieve this; Saudi Arabia is becoming a world leader in digitization and needs cybersecurity infrastructure to match.
March 1, 2021
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Regions:
Africa and the Middle East, Saudi Arabia, United Arab Emirates |
Industries:
Aviation / Aerospace, Other
South Africa's agriculture sector evolves
Converging forces including climate change, recent droughts, increasing energy costs, and technological advance are driving the evolution toward innovative and sustainable practices.
UAE focuses on improving its health care and laboratory services
The government is investing heavily in hopes of creating a regional hub within the Middle East.
December 1, 2020
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Regions:
Africa and the Middle East, United Arab Emirates |
Industries:
Biosciences / Medical Devices
Opportunities in South Africa's consulting industry
A recent corruption scandal has tarnished the reputation of two major consultancies, creating opportunities for smaller service providers.
Strong demand for pathology and diagnostics equipment in South Africa
Wisconsin exporters can help meet the demand for equipment and supplies.
July 1, 2020
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Regions:
Africa and the Middle East, South Africa |
Industries:
Biosciences / Medical Devices
South Africa's agriculture sector
Although the country is home to one of the most vibrant and diverse agricultural sectors in Africa, and is a net exporter, production and investment in capital assets have been declining.
April 1, 2020
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Regions:
Africa and the Middle East, South Africa |
Industries:
Agriculture / Timber
Opportunities in Oman's food market
A growing population, rising tourism, and increasing interest in both health foods and convenience foods are among the trends driving demand.
South Africa's plastics market
Environmentally friendly plastics are a particular area of opportunity.
January 1, 2020
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Regions:
Africa and the Middle East, South Africa |
Industries:
Manufacturing, Other
Saudi Arabia aims to improve health services
The government has set goals of improving infrastructure and modernizing technology.
December 1, 2019
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Regions:
Africa and the Middle East, Saudi Arabia |
Industries:
Biosciences / Medical Devices, Other
South Africa's automotive market
By becoming acquainted with trends in South Africa’s automotive market, Wisconsin machinery manufacturers and component manufacturers can take advantage of market opportunities.
October 1, 2019
|
Regions:
Africa and the Middle East, South Africa |
Industries:
Manufacturing, Other
Aerospace and defense opportunities in the UAE and Saudi Arabia
Wisconsin companies can contribute to the growth of these priority industries.
September 1, 2019
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Regions:
Africa and the Middle East, Saudi Arabia, United Arab Emirates |
Industries:
Aviation / Aerospace, Other
South Africa's fast-growing e-learning market
With high demand from both private companies and education institutions, this rapid growth is expected to continue.
UAE focuses on developing solar power
The national strategy calls for 50% of all energy to come from clean sources by 2050.
June 1, 2019
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Regions:
Africa and the Middle East, United Arab Emirates |
Industries:
Energy, Power and Control, Water / Clean Technology
Africa turns its attention to additive manufacturing
Initiatives in South Africa, Morocco, Algeria, Nigeria, Kenya, Egypt and Tanzania
April 1, 2019
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Regions:
Africa and the Middle East, Algeria, Egypt, Morocco, Nigeria, South Africa, Tanzania |
Industries:
Aviation / Aerospace, Manufacturing
UAE market holds promise for food exports
The country's diversity creates opportunities for exporting a broad range of foods, and the UAE also re-exports food elsewhere within the region.
March 1, 2019
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Regions:
Africa and the Middle East, United Arab Emirates |
Industries:
Food and Beverage
Defense and security opportunities in South Africa
In addition to its domestic security needs, the country plays a role in regional security.
January 1, 2019
|
Regions:
Africa and the Middle East, South Africa |
Industries:
Aviation / Aerospace, Other
UAE invests heavily in energy
Renewable energy will play an important role in meeting these targets.
December 1, 2018
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Regions:
Africa and the Middle East, United Arab Emirates |
Industries:
Energy, Power and Control, Water / Clean Technology
South Africa's changing food and beverage market
As consumers' tastes shift and prepared meals become more popular, Wisconsin companies can capture a piece of the market.
UAE targets life sciences sector for growth
The UAE government is enacting policies and programs to help it become a hub for pharmaceuticals and is establishing medical research and development centers across the country.
September 1, 2018
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Regions:
Africa and the Middle East, United Arab Emirates |
Industries:
Biosciences / Medical Devices
Kenya's fast-growing construction industry
Opportunities exist in the office, residential, retail and industrial subsectors.
UAE aims to be a leader in artificial intelligence
The Middle Eastern nation has created the world's first Minister of Artificial Intelligence position, and both the public and private sectors are investing in AI research and development.
June 1, 2018
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Regions:
Africa and the Middle East, United Arab Emirates |
Industries:
Biosciences / Medical Devices, Other
South Africa's changing higher education market
As a world leader in the higher education sector, Wisconsin can contribute to South Africa's desire to expand the reach of higher education and implement innovative technologies.
UAE government focuses on renewable energy
The Middle Eastern nation has set a goal of 27 percent of its energy coming from "clean" sources by 2021.
March 1, 2018
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Regions:
Africa and the Middle East, United Arab Emirates |
Industries:
Energy, Power and Control, Water / Clean Technology
Mining sector growth returns to southern Africa
Wisconsin exporters can benefit through the sale of mining and construction equipment, power systems and other requirements for mining operations and infrastructure needs.
January 1, 2018
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Regions:
Africa and the Middle East, South Africa |
Industries:
Energy, Power and Control, Manufacturing, Other
Drones take off in the UAE
The government plans to use drones to make deliveries to residents, and has created a prize to encourage innovative uses of drones to improve daily life.
December 1, 2017
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Regions:
Africa and the Middle East, United Arab Emirates |
Industries:
Aviation / Aerospace, Other
Need grows in South Africa for aircraft maintenance, repair and operations
Wisconsin companies can supply some of the parts and services that are needed as the industry grows and aging aircraft require updates.
October 1, 2017
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Regions:
Africa and the Middle East, South Africa |
Industries:
Aviation / Aerospace
The UAE's aerospace industry on the rise
A strategic location and government investment are making the Middle Eastern nation into a global hub for air transport, and the country is also investing in space exploration.
September 1, 2017
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Regions:
Africa and the Middle East, United Arab Emirates |
Industries:
Aviation / Aerospace
Key insights for exporting to Israel
Stanley Pfrang, WEDC’s market development director for the Middle East, shares insight on why companies should consider exporting to Israel.
South Africa's forest products industry is an engine for economic activity
Wisconsin companies can contribute to the need for imports to support the industry.
Cosmetic and plastic surgery boom in the UAE
The country aims to host 1.3 million medical tourists per year by 2021, and needs medical equipment to support the growing industry.
June 1, 2017
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Regions:
Africa and the Middle East, United Arab Emirates |
Industries:
Biosciences / Medical Devices, Manufacturing
South Africa's mining industry looks for water treatment solutions
Wisconsin firms may be able to supply the technology that is needed to address an environmental hazard.
April 1, 2017
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Regions:
Africa and the Middle East, South Africa |
Industries:
Other, Water / Clean Technology
Opportunities in the UAE defense and health care sectors
Wisconsin exporters should take a closer look at these strong and growing sectors.
March 1, 2017
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Regions:
Africa and the Middle East, United Arab Emirates |
Industries:
Aviation / Aerospace, Biosciences / Medical Devices, Manufacturing, Other
E-commerce on the rise in South Africa
Wisconsin firms involved in IT platforms and other sectors of e-commerce or retail should consider opportunities in this fast-growing market.
Strong demand for alcoholic beverages in the UAE
Although sharia prohibits Muslims from purchasing and consuming alcohol, 85 percent of UAE residents are expats.
December 1, 2016
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Regions:
Africa and the Middle East, United Arab Emirates |
Industries:
Food and Beverage
Clean energy opportunities in Uganda and Rwanda
Both have ambitious targets for developing their renewable energy production capacity.
October 1, 2016
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Regions:
Africa and the Middle East |
Industries:
Energy, Power and Control, Water / Clean Technology
Opportunities in Middle Eastern Oil and Gas Markets
Because they have kept production costs low, the GCC countries' oil and gas sectors are well positioned to weather an economic downturn, and are expected to keep increasing output—translating into a continued need for equipment and support services.
September 1, 2016
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Regions:
Africa and the Middle East, Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates |
Industries:
Energy, Power and Control
Air Traffic Rises in South Africa
International and domestic arrivals are up significantly in South Africa. This growth means ancillary products and services will be required. Wisconsin companies in the aviation sector are encouraged to explore these opportunities.
Opportunities in the UAE Defense Sector
The United Arab Emirates (UAE) is one of the most lucrative markets for foreign defense original equipment manufacturers (OEMs) and is expected to spend $52.5 billion during the period 2013-2017.
June 1, 2016
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Regions:
Africa and the Middle East, United Arab Emirates |
Industries:
Manufacturing, Other
Manufacturing Strong in South Africa
Manufacturing production in South Africa has increased 2.9 percent in real terms year over year as of April 2016. Fast-growing sectors include electrical machinery (up 17 percent year over year), telecommunications inputs (up 10.4 percent) and inputs into petroleum and petrochemical sectors (up 8.1 percent). Motor vehicle parts and accessories rose 10.2 percent. These subsectors have all seen increased improvement since the South African currency has fallen, creating opportunities for South African exporters to take advantage of lower relative cost structures.
The UAE's Booming ICT Sector
The Middle East and North Africa (MENA) region’s information and communications technology (ICT) spending forecast for 2016 is expected to grow $104 billion, up from $101 billion last year. The Gulf Cooperation Council (GCC) countries are the front-runners in the Middle East’s spending surge on ICT. Within the region, the United Arab Emirates (UAE) and Saudi Arabia are the two largest ICT markets, followed by Qatar.
South African Province Presents Opportunity for Food Processing Equipment Exports
South Africa's Western Cape province serves as an example of a strong agricultural region that will benefit from food processing technology. Almost all of Africa's food processing machinery is imported, presenting a strong opportunity for Wisconsin exports in that sector. In the Western Cape, agriculture is one of the most important sectors, and involves all the various activities that link the entire value chain from the farm/forest/fishery to the consumer. This includes inputs, production, processing, marketing and distribution of agricultural, forestry and fishing products.
May 1, 2016
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Regions:
Africa and the Middle East, South Africa |
Industries:
Agriculture / Timber, Food and Beverage
UAE Beauty and Personal Care Industry Sees Rapid Growth
Sales of beauty and personal care products in the Middle East and North Africa (MENA) region recently surpassed the $24 billion mark, with the United Arab Emirates (UAE) dominating in terms of per capita spending.
Demand for Health Care Workers in Africa
To meet predicted demand for health care workers in sub-Saharan Africa, 90,000 doctors and 500,000 nurses must be trained within the next 10 years. Thus, the region holds a host of opportunities for Wisconsin firms in the health care sector.
April 1, 2016
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Regions:
Africa and the Middle East, Angola, Ghana, Namibia, Nigeria, South Africa |
Industries:
Other
Opportunities in the UAE "Air Care" Market
Fatemah Sherif, research analyst for Euromonitor International, reports that the United Arab Emirates (UAE) “air care” market is currently dominated by a growth in consumer appetites for scented candles. According to her, popular scents among UAE nationals and Arab expatriates in the UAE include the Arabian fragrance (Oud), with other nationalities preferring lavender, chocolate, cinnamon, sandalwood and vanilla.
Shoring Up the Power Grid in Sub-Saharan Africa
Alternative energy and storage systems are being used to make various portions of Africa’s industrial supply chains more effective and resilient, as well as control energy costs and production disruptions. Predictable power supply is critical for industrial companies to meet their production targets and timelines, and alternative energy removes the risks arising from unstable grids and poor power quality. Alternative energy projects larger than 5 MW are well represented in Africa. However, midsize to large companies are not well served in the alternative energy solutions market, and this is where significant growth is possible.
March 1, 2016
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Regions:
Africa and the Middle East, Angola, Ghana, Namibia, Nigeria, South Africa |
Industries:
Energy, Power and Control
The UAE's Fast-Growing Health Technology Sector
The United Arab Emirates’ (UAE’s) life sciences sector is fueled by opportunities for innovation. The sector’s size is growing rapidly, and is expected to reach $46 billion by 2019.
February 1, 2016
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Regions:
Africa and the Middle East, United Arab Emirates |
Industries:
Biosciences / Medical Devices