In collaboration with the Wisconsin Department of Veterans Affairs, the Wisconsin Department of Workforce Development and the Wisconsin Department of Tourism, the Wisconsin Economic Development Corporation has launched an integrated marketing effort to attract members of the military nearing the end of their service to Wisconsin. The state’s transitioning veterans attraction strategy involves direct, face-to-face interaction with military service members at events throughout the country and abroad that are designed to help attendees connect with career opportunities. These events are hosted by an organization called Hiring Our Heroes, which is a U.S. Chamber of Commerce Foundation program devoted to helping veterans, transitioning service members and military spouses find meaningful employment opportunities. We view this direct, face-to-face interaction with transitioning veterans to be the start of an ongoing relationship with attendees that will be supported by a comprehensive marketing campaign and high-touch concierge service.
Through paid, social and earned media, as well as initiative-specific content and tools, WEDC and its partners are appealing to transitioning veterans to take advantage of the countless resources and programs available in Wisconsin that can help them and their families achieve their definition of success. The campaign’s messaging conveys the central idea that Wisconsin is “More You.” Transitioning veterans can be more here, contribute more, create more impact and have more here, making Wisconsin the best fit for their next mission.