The land. The people. The way of life. Wisconsin’s rural landscape is integral to our state’s identity, both for the quality of life it affords its residents and for the escape it offers to those seeking to partake of Wisconsin’s natural splendor. Maintaining the vibrancy of Wisconsin’s rural economies requires an understanding of the diversity of its industries, from agricultural production and working forests to main street businesses. The variety of rural Wisconsin’s economic assets must be reflected in a coordinated statewide approach to building and maintaining rural prosperity throughout the state.