Shop Small Wisconsin Social Media Kit

Purpose:

This toolkit provides suggested post status copy and graphics you can use on your social channels to help raise awareness of the need to shop small in Wisconsin. Gov. Tony Evers declared Nov. 25 through Dec. 31 as a time to “Shop Small Wisconsin.” Wisconsin Economic Development Corporation (WEDC) is encouraging everyone to visit and shop at locally owned businesses during the holiday season. Partners are encouraged to use the content elements below in support of this campaign.

Event Hashtag: #ShopSmallWI

Event Dates: November 25-December 31

Optional URL: https://wedc.org/blog/shop-small-wisconsin-support-local-this-holiday-season/

Below are various copy and images that can be used for social post statuses in regards to Shop Small Wisconsin.

Copy Option 1

Are you making a list and checking it twice? Fill your stockings this holiday season by visiting your local businesses. #ShopSmallWI

Shop Small Wisconsin (Vintage Junque in Monroe)

Copy Option 2

It’s easy to #ShopSmallWI. Majority of every dollar you spend at a local business goes back to supporting your community.

Picture of a storefront in Monroe, Wisconsin.

Copy Option 3

Taking part in #ShopSmallWI helps keep local businesses thriving. Find a local business to support this holiday season.

Support local businesses this holiday season.

Small business owners have a strong personal connection to their community. They donate to non-profits and community causes. So this holiday season #ShopSmallWI as a thank you.

Local business owners give back to their community.

Social Post Status 5

WEDC is encouraging everyone to visit and shop at locally owned businesses this holiday season.

Governor Tony Evers has declared Nov. 25 through Dec. 31 as a time to #ShopSmallWI.

Nov. 25 - Dec. 31 is the official dates of

There are a number of statistics that can be used to highlight the important of shopping small business in Wisconsin. Below is a list of some noteworthy stats.

Statistic 1

On average, 68 cents of every dollar spent at a local business stays in the community. When you #ShopSmallWI you keep our communities strong.

Source: https://capitaloneshopping.com/research/shopping-local-statistics/

Statistic 2

For every retailer, 424 consumers live in Wisconsin.

source: https://capitaloneshopping.com/research/shopping-local-statistics/#wi

Statistic 3

57% of Americans are willing to spend more to support local businesses. 66% try to shop locally over shopping at large retail chains.

source: https://www.ipx1031.com/small-business-statistics-report/

Statistic 4

Small businesses give 250% more to community causes than large businesses.

source: https://www.onlinedasher.com/local-shopping-statistics/#:~:text=Shopping%20Local%20Statistics%3A%20The%20Key%20Data&text=Small%20businesses%20generate%20%2468%20in,more%20to%20support%20small%20businesses.

Questions? Contact:

Matt Cash, Digital Content Marketing Manager
matthew.cash@wedc.org

Sarah Duchemin, Digital Marketing Director
sarah.duchemin@wedc.org