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Direct Supply to Launch Major Expansion of Milwaukee Headquarters



Direct Supply, the nation’s leading supplier of equipment and service solutions to senior-living communities, recently announced a major expansion of its global headquarters in Milwaukee. The expansion is expected to create more than 800 jobs over the next seven years.


The project was supported by WEDC’s Enterprise Zone Tax Credit Program, which will give the company up to $22.5 million in tax credits through 2023, contingent upon job creation and other performance metrics.


“As a leader in its industry with an international customer base, Direct Supply had many options when it came to deciding where to expand,” said Mark Hogan, secretary and CEO of WEDC. “This expansion will have an impact well beyond Milwaukee, and we are pleased WEDC was able to help ensure this major employer solidified its commitment to the state.”


In addition to the 800 jobs expected for the expansion, an economic modeling study predicted that the project will directly and indirectly create another 500 jobs in the region, according to WEDC. The study also reported that over the next five years, those new jobs will create approximately $33 million in additional state income tax revenue.


Visit to learn more about the Enterprise Zone Tax Credit Program.

Visit and contact or 608.210.6714 with questions about expanding or relocating in Wisconsin. Get a complete list of certified sites by calling 855-INWIBIZ or by visiting


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Wisconsin Economic Development Corporation
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Madison, WI 53703
United States

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