Let’s explore new markets, together.

Personal contact creates business opportunities, but that’s not always easy when your target market is thousands of miles away. That’s where WEDC comes in. Our targeted trade missions will help you build the relationships necessary for increased international sales.

Trade missions may be virtual or in-person and are led by one of WEDC’s market development directors. As a member of a WEDC trade mission delegation, you’ll receive a high-level country briefing before embarking on a tour of strategically chosen markets. At each stop, you’ll participate in pre-arranged, customized meetings with companies whose needs or capabilities align with your export objectives.

If the trade mission is in-person, you’ll also receive a suite of in-market services (including translation if needed), executed by one of WEDC’s authorized trade representatives. Program funds will support the cost of country-specific business services to eligible Wisconsin companies, helping to offset the cost for your company.

Funded in part through a grant from the U.S. Small Business Administration

Upcoming Trade Missions

Global trade missions are a great way to start building beneficial working relationships abroad and access in-market expertise. Consider joining us for an upcoming trade mission:

United Kingdom

(Farnborough Air Show)
July 21-26, 2024


(Sydney and Melbourne)
Nov. 8-16, 2024

United Arab Emirates

Jan. 24- 31, 2025


(Guadalajara and Mexico City)
Feb. 23-28, 2025


March 2025 (dates TBD)


(Hanover Messe)
March 31-April 4, 2025


(Vancouver and Calgary)
April 6-11, 2025