Global Trade Mission: Mexico

Grow your company’s sales in Mexico

Mexico is Wisconsin’s second-largest export market and one of the United States’ most important trading partners (importing $338 billion from the U.S. in 2025, $4 billion of it from Wisconsin). The combination of geographic proximity integrated North American supply chains, and trade advantages under the U.S.-Mexico-Canada (USMCA) trade agreement makes Mexico a natural growth market for Wisconsin exporters. Although the U.S. imports more from Mexico ($535 billion in 2025), many products assembled in Mexico are made from U.S. parts, so even imports from Mexico often benefit U.S. companies that originally produced the component parts. With a population exceeding 130 million people and a GDP of approximately $1.8 trillion, Mexico is the second-largest economy in Latin America and one of the world’s largest manufacturing nations.

Connections in one of Latin America’s fastest-growing markets

In early 2027, the Wisconsin Economic Development Corporation (WEDC) will be leading a Global Trade Mission to Mexico. Wisconsin companies, whether new to exporting or looking to expand their exports into Mexico, are invited to participate in this program, which will travel to Queretaro, Guanajuato, and Mexico City.

In each location, participants will be scheduled for one-on-one meetings with potential partners in the market. These partners are chosen for each participating company based on the company’s needs, growth strategy, and product or service offerings. Each participant will also receive a Mexico market assessment specific to their company, detailing considerations they should keep in mind when introducing their product or service into the market. WEDC has eyes and ears on the ground in Mexico in the form of Wisconsin’s authorized trade representatives—thus making it easier for Wisconsin companies to find local partners they can trust and taking some of the guesswork out of launching in a new market or growing exports within the market. With all your appointments arranged for you, you can focus on business rather than logistics and scheduling.

Targeted opportunities for Wisconsin companies

Mexico’s economy is supported by a growing middle class, increasing industrial investment, and strong demand for advanced technologies, industrial equipment, engineering services, automation solutions, food processing technologies, environmental systems, and professional services. The country continues to attract significant domestic and foreign investment in manufacturing, logistics, aerospace, automotive, healthcare, information technology, and digital infrastructure.

For Wisconsin companies, Mexico represents not only a large consumer market but also one where businesses actively seek U.S. suppliers capable of providing specialized products, technical expertise, and value-added solutions.

Mexico City is the economic and financial center of Mexico and one of the largest metropolitan economies in the Americas. With a metropolitan area population of more than 22 million, Mexico City generates approximately 17% of Mexico’s GDP. The city is home to the headquarters of many of Mexico’s largest corporations as well as multinational companies, and is a major hub for professional services, technology, healthcare, logistics, consumer products, and corporate procurement. With a large concentration of purchasing organizations, distributors, bankers, investors, and government agencies, Mexico City provides Wisconsin exporters with direct access to key decision-makers responsible for purchasing, distribution, and strategic sourcing across multiple industries.

Querétaro has become one of Mexico’s fastest growing and most competitive states. The state has developed into a strategic hub for advanced manufacturing, aerospace, energy, and digital infrastructure. With a population exceeding 2.5 million and 45 million consumers located within a 350-kilometer radius, Querétaro is ranked among Mexico’s most competitive business environments. It is also a national leader in talent development for science, technology, engineering, and mathematics (STEM), and more than 70% of Mexico’s hyperscale data center capacity (currently operating or under development) is concentrated in Querétaro. The state has a AAA credit rating and one of the strongest fiscal positions among Mexican states.

Guanajuato is one of Mexico’s leading industrial states and is a cornerstone of North America’s manufacturing network. The state’s industrial base generates continuous demand for advanced equipment, automation technologies, production solutions, engineering services, and specialized suppliers. With a population of more than 6 million, Guanajuato is a leading automotive production hub with operations for major global manufacturers and suppliers. It is also a strategic location connecting northern and central Mexican markets, with a strong presence in industrial machinery, metalworking, logistics, food processing, packaging, and transportation equipment.

Together, Mexico City, Querétaro, and Guanajuato account for a significant share of Mexico’s economic activity, industrial production, corporate decision-making, and technology investment. The combination of corporate headquarters in Mexico City and the manufacturing and technology ecosystems of the Bajío region (where Querétaro and Guanajuato are located) provides Wisconsin companies with access to both buyers and end users across multiple high-growth sectors.

Companies across many industries can find opportunities in Mexico’s diversified economy, but firms in the following sectors are especially encouraged to participate: