Northern Wisconsin

Northern Wisconsin sits on pristine Lake Superior and boasts impressive raw wilderness, with towering timber stands, spectacular waterfalls, and abundant fish and game. This makes tourism a top industry, along with forestry and lumber and manufacturing. With UW-Superior producing top talent, a commercial port on the Great Lakes, and an international airport 15 minutes away in Duluth, you can enjoy everything Wisconsin has to offer (including the lower corporate income tax) and efficiently get your goods to market.

Northwest Region

Key Industries:

Education and Hospitals


Local Government

Medical and Surgical

Plastics Product Manufacturing

Source: WalletHub, 2017

Region’s Largest Employers

Weather Shield Windows and Doors logo Bretting logo Essentia Health logo McCain logo Saputo logo mercury logo oshkosh logo

Superior offers a unique opportunity for businesses. Transportation is available through four major rail carriers and good interstate access, as well as water transport through the Great Lakes. Wisconsin, Douglas County, and the City of Superior are all industry-friendly and go the extra mile to encourage growth. Public utilities and permitting are all readily available and, again, the departments are there to help. Added to this, we find the workforce to be hardworking and available.


Jeff Foster Trucking | Superior, WI

Quality of Life

Northern Wisconsin sits on beautiful Lake Superior and is lush with Northwoods beauty. You’ll love exploring its rugged topography, with towering forests, inland lakes, rushing streams, and waterfalls—not to mention the incredible fishing and hunting. This—combined with its strong tourism economy, affordable cost of living, and excellent quality of life—makes Northern Wisconsin a refreshing place to live.

Northwest Region collage

In the past three years, we have experienced tremendous growth, which has resulted in attracting talent from outside of the area. By focusing on recruiting talent that are seeking the lifestyle here in the Northwoods, we’ve been very successful. The people we’ve brought on board are very much into the outdoors and the outdoor lifestyle.


St. Croix Foods | Park Falls, WI