West Central Wisconsin

Located on the Mississippi River within the Driftless Region, this area is known for steep bluffs, cliffs, and deeply carved rivers. It’s famously a hotspot for bald eagles—not to mention a few well-known company headquarters. This area also boasts the fifth-largest campus of the Universities of Wisconsin, UW-La Crosse. Within this region, you’ll find both a commercial airport and a commercial port in addition to rail, state highway, and interstate systems.

West Central Region

Key Industries:

Education and Hospitals

Medical and Surgical

Local Government


Dairy Product Manufacturing

Source: Livability, 2020

Source: Men’s Journal, 2021

Source: Smart Asset, 2022

Region’s Largest Employers

Trane Ingersoll Rand logo Kwik Trip logo Mayo Clinic logo Gundersen Health System logo Organic Valley logo Ashley Furniture logo

Choosing Wisconsin was a perfect fit for our company, and part of it was the people that live in the great state of Wisconsin.

larry klenc, general manager

McPherson Guitars | Sparta, WI

Quality of Life

Located along the Mississippi River, West Central Wisconsin offers incredible advantages. You’ll find a median home price 63% below the national average, the convenience and culture of college town La Crosse, and the epic beauty of the Mississippi River bluffs and the Kickapoo River Valley. There’s a reason why Livability ranked La Crosse one of the Top 100 Best Places to Live in America. From its farm-to-table scene to its nationally ranked Oktoberfest—and along the Coulee Region Craft Beverage Trail—there’s always something amazing to eat, drink, or see here.

West Central Region collage

We came here for the beautiful countryside; we came here for the schooling options and the access to amazing food. It’s really been a great place to start a family and start this business.

tj semanchin, president

Wonderstate Coffee | Viroqua, WI