Central Wisconsin
Central Wisconsin is a beautiful dichotomy. Just one of its cities, Wisconsin Dells, draws more than 4 million visitors annually and generates $1.37 billion in direct economic impact. People come from all over the country to experience the Waterpark Capital of the World® and its adjacent spas, golf courses, fine dining, and more. At the same time, it’s one of the richest agricultural regions in Wisconsin, boasting the second-highest concentration of dairy farms in the U.S. and producing 60% of the world’s cranberries and 90% of the U.S. supply of ginseng. Besides agribusiness and life sciences, Central Wisconsin has long been home to insurance and financial services companies, manufacturers that have long understood the importance of precision and quality, and a broad variety of businesses that support the thriving manufacturing base. In this region, you’ll find a commercial airport and robust rail, highway, and interstate systems.
Region’s Largest Employers
Quality of Life
Central Wisconsin is a beautiful place to live, literally. Every day you’ll enjoy rolling hills, the seasons in all their glory, and an abundance of fresh water, making it a great place for outdoor lovers. Boating, hiking, skiing, mountain biking—you name it. Still, it’s nationally ranked for affordability, with Wausau deemed the No. 1 Place for Middle Income Buyers to Purchase a Home and ranked among the Top Five Best Places in the U.S. for Retirees. With a solid education system, friendly communities, and a range of employment options from hospitality to insurance and manufacturing to health care, you’ll find everything you need to make a great life in Wisconsin.
