One of the joys of spring in Wisconsin is the start of farmers market season.
Farmers markets are important to communities in many ways. They are a critical component in rebuilding local food economies. They provide a cost-effective, retail sales opportunity for local food producers, and often for artisan businesses as well. And they are a beloved social gathering place for many Wisconsinites. But as the nation begins to emerge from the pandemic and farmers markets begin to welcome groups of consumers—some of whom may be returning for the first time in more than a year--it’s important to plan socially responsible strategies.
These three ways to help these markets succeed are: adopt conscious placemaking efforts, employ effective marketing strategies, and offer alternative market options.
