Fondue Fest

Reports evaluate community events, unlock improvements


An enormous amount of planning and effort goes into staging a successful community event, and the Wisconsin Main Street staff is available to help evaluate an event’s effectiveness and point the way toward improvements.

These special events are often part of a community’s signature, and are important tools to help an area thrive and gain broad exposure. The Wisconsin Main Street staff, using data provided by Main Street communities after an event, can tailor custom impact reports to gauge an event’s success.

See below for three examples of how these reports can provide valuable insights.

2019 Downtown Fond du Lac Fondue Fest

The 2019 Downtown Fond du Lac Fondue Fest, attracted 25,000 attendees, including 30% out-of-town visitors. The average attendee spent more than $70 in downtown during their visit.

2020 Downtown Racine Wine Walk

The 780 wine walk participants attracted women of all ages to downtown Racine, with 91% making purchases at local shops. All participating businesses reported an increase in sales as a result of the event.

2019 Beloit Farmers Market

The 50-year strong market has tripled in size, with 104 vendors attracting more than 10,000 attendees, half of whom travel from out of town for the event. The event generates $2.9 million in economic impact downtown annually.




Healthcare Partnerships for Downtown Success Webinar
Sept. 2
Noon - 1:00 p.m.



Saving Wisconsin’s Historic Theatres Workshop
Wisconsin Trust for Historic Preservation

Sept. 17-18, Spring Green


First Impressions Regional Workshop Series
Sept. 21, Cumberland 
Sept. 22, Weyauwega 
Sept. 23, Delavan

9:30 a.m. - 3:00 p.m.



New Connect Communities Applications Due
Oct. 15
Learn More


Roundtable Discussion Groups
Oct. 19, Belgium
Oct. 20, Elroy
9:30 a.m. - 1 p.m.



Urban Spaceship (formerly Vacant Storefronts) Conference
Nov. 9, Milwaukee
Learn More


Find more articles and tips in our Places Blog.

facebook   linkedin   twitter   instagram   youtube   mail
This message sent by:
Wisconsin Economic Development Corporation  
201 W. Washington Avenue, Madison, WI 53703