Effective lighting design can transform a downtown business district
In June, Wisconsin Main Street had the pleasure of welcoming Seanette Corkill of Frontdoor Back, a Washington-based design consulting firm, to lead an interactive workshop to help participants understand the impact that effective district and business lighting can have on the visitor experience.
Since the bulk of consumer spending happens in the evening, when the workday ends, and darkness sets in early during the winter months, a well-lit district can help attract customers. Providing a safe and comfortable place to walk increases the likelihood that downtown residents and visitors will explore more of the district and patronize new businesses. In many ways, a well-lit business district is a true sign of downtown vibrancy as shops with light spilling out onto the sidewalk present a warm and inviting scene.
Discover what makes the greatest impact and why you should start the process by assessing the existing nighttime landscape.