Welcome more visitors downtown at night

 
 
Farmers market
 
 

Downtown Ripon incorporates numerous types of lighting to make visitors feel welcome.
Photo credit: Craig Tebon

 
 

Effective lighting design can transform a downtown business district

In June, Wisconsin Main Street had the pleasure of welcoming Seanette Corkill of Frontdoor Back, a Washington-based design consulting firm, to lead an interactive workshop to help participants understand the impact that effective district and business lighting can have on the visitor experience.

Since the bulk of consumer spending happens in the evening, when the workday ends, and darkness sets in early during the winter months, a well-lit district can help attract customers. Providing a safe and comfortable place to walk increases the likelihood that downtown residents and visitors will explore more of the district and patronize new businesses. In many ways, a well-lit business district is a true sign of downtown vibrancy as shops with light spilling out onto the sidewalk present a warm and inviting scene.

Discover what makes the greatest impact and why you should start the process by assessing the existing nighttime landscape.

 
 
 
 

UPCOMING EVENTS

 
 
BROWNFIELD BASICS
WEBINAR
Sept. 6, noon

 
ROUNDTABLE DISCUSSION GROUPS
Darlington (Sept. 13) and
Omro (Sept. 22)
 
 
 
WISCONSIN ECONOMIC SUMMIT
Sept. 20-21, Appleton

 

MAKEOVER APPLICATION DEADLINE
Sept. 23

More Information

 
 
WEDA BEST PRACTICES CONFERENCE
Sept. 28-30, La Crosse
 
 

WISCONSIN LOCAL HISTORY CONFERENCE
Oct 12-14 Rothschild

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EFFECTIVE DESIGN REVIEW
WEBINAR
Nov. 16, noon

 
 

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