Set yourself up for success in 2024 with strategic planning
Looking forward to 2024, many organizations are thinking about their priorities for the new year.
If your organization has not completed a strategic plan in the past five years, it may be time to do so. A strategic plan is designed to make your organization more efficient, more responsive, and more coordinated in its work. The plan allows you to provide a clear picture of your organization’s vision for the community and call attention to tangible results of its efforts.
A focused strategic plan informs plans for fundraising, marketing, and work projects, making sure that each element of the Four Points approach—economic vitality, design, promotion, and organization—is directed toward a common goal. A strategic plan creates an opportunity to look ahead to the future rather than getting mired in the chaos of the day-to-day. Building an annual action plan that leads toward bigger future goals actually makes it easier for an organization to say no to requests that do not align with the vision and to encourage partners and funders to make long-term investments rather than focusing on one-time events or activities that may be unrelated to larger goals or to each other.
For organizations considering embarking on a new strategic plan, here are some tips to make the process as effective as possible.