February 2021
Brewery Nonic

Main Street & Connect Community businesses adapting to the pandemic


During the COVID-19 pandemic so many local businesses have had to adapt their business plan to adhere to safety guidelines and to best reach their customers. In fall of 2020, WEDC created the We’re All Innovating Contest to recognize and promote the creative ways local startups and small businesses have adapted to the recent challenges. Among the winners were multiple businesses in both Wisconsin Main Street and Connect Communities. These businesses were recognized for the We’re All Innovating Contest based on business innovations, adapting services and adapting technology.

Restaurant/business innovations

Keeping a craft brewery alive during a pandemic is hard work. It can also be fun, with the right amount of innovation. Brewery Nonic LLC was launched in 2018 in Menomonie’s Omaha Train Depot.

Businesses who adapted services

To survive the challenges facing the travel industry, The Rochester Inn in Sheboygan Falls identified the need for an innovative strategy for their “small, clean and caring Inn.”

Businesses who adapted technology

At first, the Menomonie Food Co-op’s attempts at weathering the COVID-19 storm wasn’t that successful. A simple “drive-up, pick-up” system for buying groceries was only part of the answer...




Placemaking for Businesses Webinar
Feb. 17, 9-10 a.m.


Advanced Ecommerce Strategies Webinar
Feb. 24, 8:30-9:30 a.m.


2-part series: How to Fundraise in a Crisis & Delight Donors in
Virtual World/Epic Fundraising Examples

Feb. 23, 11 a.m.-12:30 p.m.
Mar. 4, 11 a.m.-noon



2-part series: Fundraising Myths, Truths &
What the Best Fundraisers (and Boards) Do Differently

Apr. 6, 11 a.m.-12:30 p.m.
Apr. 15, 11 a.m.-noon



Main Street Awards (Virtual)
Apr. 21, 4-5:30 p.m.


Find more articles and tips in our Places Blog.

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