Many downtown businesses indicate that the post-holiday winter months are the slowest for business, and many communities take these months ‘off’ from events and specials after the hectic holiday season. They often assume that bringing people out in the coldest months just isn’t likely, regardless of effort. However, there are plenty of examples that prove this theory wrong. In fact, with the right planning, communities and businesses can take advantage of the fact that customers are generally looking for something to do during January and February and are happy to take advantage of destinations that offer unique experiences, indoors and out.
