JULY 2020
Planning during a pandemic

Revitalization success stories


It is important, especially in these challenging and uncertain times, to recognize the success stories, big and small, happening in our communities. While we were unable to gather to celebrate as a Wisconsin Main Street community this year, we wanted to share stories from around the state that can provide inspiration and support to others. The following series of articles highlights projects and programs that are unique and impactful in improving the built environment, promoting downtowns as the heart of the community, and providing retail and service options that cater to today’s customers. You can see additional videos and images of many of these initiatives on social media by searching for the hashtag #wimainstreet.

Brick and mortar enhancements

Between renovations, infill and conversions, downtown properties are continuously reinventing themselves for the next generation of users. These award-winning examples show that all buildings can find future life if matched with a vision, some elbow grease and suitable funding sources.

Promoting downtown as a destination

Creating a welcoming environment is a critical element of establishing downtown as a destination. Planning and funding these initiatives takes creativity and perseverance, as illustrated by these diverse award winners.

Inspirational businesses

Our business awards recognize both innovation and perseverance. New businesses take capitalize on changing consumer preferences, while long-standing anchors continually evolve to maintain customer loyalty.




Main Street Virtual Orientation
July 29, 9-11 am


Mayville Merchandising Visits
Aug 5, 9-10 am


We’re All In Public Health Campaign Launch
Aug 5th
Download resources
Request business toolkit


UW Extension Webinar: Starting a Food Business in Wisconsin
August 10, 9-10 am


WEDA Fall Conference
Sept. 30 - Oct. 2
La Crosse & Virtual Options



Find more articles and tips in our Places Blog.

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