Events are an essential feature of downtown communities, both attracting attendees from outside the community and bringing people together from within the community to celebrate. With most communities canceling events and unsure when they will be able to resume programming in light of the pandemic, WEDC’s downtown development team is offering some ideas for how communities can adapt. These include a focus on smaller events and virtual events, as well as events that can be planned in a short amount of time—so communities can adopt creative strategies instead of simply going the whole summer without any events.
