7 ways to promote your downtown and community revitalization efforts with social media
By Tekla Kilpatrick
Communicating through social media with community members provides great opportunities to engage with them any time of day.
Social media is a powerful tool, providing rich opportunities to communicate with community members directly and put people in touch with each other. It can showcase your organization’s work and highlight the role of partners that help create a vibrant community. It is a brand-building tool under your control that you can use to convey your voice and priorities. It allows you to highlight successes, spotlight community progress, and engage the community, and can also preserve connections to previous efforts.
Yet too often, social media posts focus only on timely topics and top-of-mind activities. Being thoughtful and strategic about your feed’s content can help you make the most of social media’s potential to help you reach, inform, and persuade your audience.