MARCH 2022

Eventful: Tips and trends help power downtown event planning

Downtown event planning

Another successful downtown event in Ripon


One of the best ways to plan for successful and fun promotional events downtown is to do your homework on what works in other communities around Wisconsin.

We’re here to help. We’ve assembled survey data from communities involved with the Wisconsin Main Street and Connect Communities programs, which host annual wine walks, music-in-the-park concerts and trick-or-treating events.

The results provide helpful insights on how you can plan and stage successful events that attract shoppers, resonate with businesses and provide fun events for people in your area. They also help you to set achievable goals when planning for your events.

To help account for differences between communities based on size, some survey responses are qualified for smaller communities (those under 5,000 in population) versus larger communities (those over 5,000).




Business Merchandising Basics Presentation
April 7, Kenosha
Register Here

April 20, De Pere
Register Here

April 21, Green Bay
Registration TBD


Main Street Awards
April 22, Fond du Lac

Wisconsin Rural Summit
April 26-27, Marshfield
Info & Register
Vendor Merchandising Webinar
May 5, 1:30-2:30 p.m.

WDAC Downtown Summit
May 9-10, Appleton
More Information

Lighting Design Workshop
June 7, De Pere

Find more articles and tips in our Places Blog.

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