THE FLEXIBLE WORKPLACE TREND CAN BENEFIT DOWNTOWNS
Green Bay’s Urban Hub provides a collaborative workspace for area entrepreneurs and remote workers. Pictured is Urban Hub Community Manager Lamarr Banks.
Photo credit: Audrey Thomas Photography.
Downtown is a different place today, as our workplaces have changed.
The pandemic forced a lasting transition to hybrid and work-from-home models, dramatically shifting downtowns’ daytime customer base. But communities are discovering that coworking spaces offer an important way for businesses to find and engage daytime workers downtown and keep Main Streets vibrant.
The coworking market has significantly evolved since appearing around 2010. No longer just techy hubs, these spaces provide a much-needed service for today’s office workers, with successful coworking models in nearly every geography and industry.
Let’s explore today’s coworking trends and how Wisconsin communities can attract and embrace these spaces as drivers of downtown success.