De Pere, WI

Sustaining vibrant downtown districts through sponsorships


A sponsorship is a form of affinity marketing that provides certain rights and benefits to the sponsors in conjunction with a community event or activity. Most downtowns rely on the support and partnership of sponsors to help fulfill their mission of creating a healthy, vibrant downtown. Communities can be successful with sponsorships by keeping three key practices in mind: knowing the purpose of these sponsorships, creating an effective sponsorship packet, and choosing the right type of sponsorship to fit the community’s needs.


Crafting a strong plan

The first step to creating a sponsorship program that’s a win-win for both the community and sponsor is identifying what you want it to achieve and tailor your sponsorships to meet that goal.


Creating a smart sponsorship packet

A sponsorship packet is an integral part of the process. Learn the five things all sponsorship packets need to include and how choose the best time for reaching out to potential sponsors.


Choosing the right sponsorship model

What to consider when choosing between tiered sponsorships, a la carte sponsorships or a mix of both, and between a yearly or per event sponsorship model.




Wisconsin Creative Summit
December 11
10 a.m.-5 p.m.


Engaging with Large Employers Webinar
January 15
12 p.m.-1 p.m.


Wisconsin Farmers Market Conference
January 27-28
Wisconsin Dells



Deadline for Main Street & Connect Communities Awards Nominations
January 31
Contact Wisconsin Main Street


Community Marketing and Engagement Workshop
March 13
Lake Mills

Registration Coming Soon


Find more articles and tips in our Places blog.

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