Equity and inclusion on Main Street

Equity and inclusion on Main Street


Recent economic, social and political conditions have highlighted the many divisions and inequities in our communities. In many cases these disparities impact everyday life—for example, the availability of work and sacrifices expected of essential workers; access to broadband and the employment, school and commerce opportunities it provides; and adverse health outcomes for certain demographics as a result of the pandemic, among others. Downtowns have always been the place where the community comes together, whether to celebrate a local festival or homecoming win or to advocate for political change. As the heart of the community, downtown is the hub of government and symbol of a community’s past, present and future. It is the duty of Main Street and other downtown-focused organizations to ensure that downtown remains a place for everyone and that all are welcome, represented and comfortable visiting, engaging with and frequenting our downtown districts. As our populations age, shift and change, a periodic review of organizational structure, activities and the physical form of downtown may be in order for each district to ensure that the district is living up to its goal of being a welcoming place that serves all members of its community.


The culture of a place begins with the composition of its board and committee members. Often, organizations are happy to accept the application of anyone willing to serve, and may not be proactive in seeking out diverse opinions or perspectives.


Promotions are a great way to include new audiences and perspectives. Visitors are always interested in new experiences, sights and sounds.

Economic vitality

The economic vitality focus of Main Street is designed to foster prosperity and sustainability in businesses and properties throughout downtown.




Monthly Promotions Call
Dec. 2, noon-1 p.m.
Email Adriana to RSVP


2020 Main Street Awards Nominations Due
Jan. 29
Nominations open Dec. 1


Small Community Forum (virtual)
Dec. 16, 10 a.m.-noon


Coffee & Networking Call
Dec. 10, 8 a.m.
Join the meeting 
(no registration necessary)


WWBIC Empower Hour Discussion – Tourism Businesses
Dec. 15, 1-2 p.m.


WWBIC Friday Discussion: Is It Time to Sell?
Dec. 18, 1-2 p.m.


Find more articles and tips in our Places Blog.

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201 W. Washington Avenue, Madison, WI 53703