Your organization’s website is like a front door. Make it inviting and easy to use, and people will come inside and look around. Neglect it, and chances are, they’ll cruise along to the next place.
Most people will check out your website before attending an event or visiting your community—making a strong online presence essential. Having an attractive, functional site is crucial to building credibility and brand awareness, appealing to potential new visitors and encouraging repeat visits and business. To stand out, you’ll need to follow design basics, ensure your branding is consistent across all channels and learn how to best market your website to optimize traffic and showcase your community.
