Successful events during the pandemic

Successful events during the pandemic


Creating a sense of normalcy and bringing the community together has always been an important goal for the Main Street districts around Wisconsin, but the lingering threat of COVID-19, has posed continuing difficulties for hosting events. Nevertheless, communities are doing their best to host events with social distancing and safety modifications in place, and we are taking this opportunity to highlight innovative approaches and best practices so communities can learn from one another’s examples.

Platteville – Music in the Park Series

Over the course of the summer, Platteville’s Music in the Park series has maintained the tradition of having live music in the City Park every Thursday evening. The Music in the Park series is an eight-week concert series throughout the summer.

Green Bay – Farmers Market

The Farmers Market on Broadway adapted to the COVID-19 crisis by limiting categories of vendors to only include essential goods, limiting shoppers to only 600 in the market at a time, and increasing space between vendor booths and the width of aisles.

Wausau – Dining on the Street

Dining on the Street was created to allow the Wausau community to dine al fresco in a safe manner during the pandemic. Third Street is fully closed and tables are brought out on the street every Wednesday night from 5 to 9 p.m.




Virtual Small Business Academy
October 6-8
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League of Municipalities Virtual Conference
October 6-8 & 13-15


Disaster Planning & Recovery Webinar
Oct. 15, Noon – 1:30 pm


YPWeek Virtual Conference
October 20-21


WEDA Fall Conference (La Crosse & virtual options)
Sep. 30 - Oct. 2
View Schedule


First Impressions Workshops (in person & virtual options)
Every Weds. in Oct.
View Dates, Locations & Register


Wisconsin Historic

Oct. 21-23
View Website

Empty Storefronts
Conference (Urban Spaceship Virtual Conference)

Nov. 9
Registration coming


Find more articles and tips in our Places Blog.

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