Northwest Wisconsin
Located on the Mississippi River and 90 minutes from Minneapolis, Northwest Wisconsin is known for spectacular natural beauty and vibrant culture. It’s home to three large cities and three campuses of the Universities of Wisconsin (in Eau Claire, Menominee, and River Falls)—the last of which is under an hour from Minneapolis. Within this region, you’ll find a commercial airport in addition to rail, state highway, and interstate systems.
Source: Thrillist, 2023
Source: Smart Asset, 2021
Source: Forbes, 2019
Region’s Largest Employers
Quality of Life
Located along the Mississippi River, Northwest Wisconsin has it all—the incredible scenic hikes, the retail and cultural amenities of bustling college towns, the charm of smaller communities, and a cost of living that’s almost 10% less than the national average. From farm-to-table restaurants to one of the country’s largest bluegrass festivals, and from its craft beer scene to its nationally recognized Leinenkugel Brewing Company, you’ll quickly learn there’s a reason why this region is home to one of America’s Coolest Small Cities.
