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A vision of craft innovation at Untitled Art

March 12, 2025
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Issac Showaki at Untitled Art brewery.

Isaac Showaki stands in from of a display of Untitled Art beverages. The company’s products include unique beers, hard seltzers, non-alcoholic beers, and hemp beverages.

By Isaac Showaki, Co-Owner, Untitled Art

When Untitled Art was founded in 2016, the goal was to create more than just a brewery. We wanted to create a brand that was synonymous with innovation and quality in the craft beverage industry. With deep roots already established in Waunakee, it was a natural progression to launch the brewery in a state renowned for its rich beverage industry. Since then, Untitled Art has expanded rapidly and is now proudly distributed in 27 states across the U.S. From the beginning, the focus has been on embracing trends and pushing boundaries while keeping taste and quality at the heart of everything we do. We were tired of sipping on uninspired drinks with flavors that fell flat and didn’t excite the palate, so we decided to change the game. Our mission became to create the boldest, most flavorful drinks in their categories that actually deliver what the consumer expects. We push boundaries and make the drinks we love ourselves, because life’s too short for boring beverages.

At Untitled Art, we’re committed to offering a wide range of beverages that cater to every preference. Our portfolio includes unique beers, hard seltzers, non-alcoholic beers, and hemp beverages. We’re particularly proud to have been the first brewery in Wisconsin to brew a hazy IPA, and we’ve continued to innovate since then. Our hard seltzers made with real fruit juice have set a new standard in the industry and have quickly gained a following for their refreshing, natural flavors. These products have made a mark and allowed us to stand out in a crowded market.

We also understand the growing demand for non-alcoholic options, especially among members of younger generations who are choosing to drink less. We were ahead of the curve when we launched our first NA beer four to five years ago, and it’s been a tremendous success. We have the best tasting non-alcoholic beers on the market, and we continue to innovate on ways to make them taste like the real thing. No matter what we’re brewing, we pride ourselves on crafting affordable premium products that don’t compromise on quality. Each drink is carefully crafted with real ingredients, and we work with talented artists—many from our local Wisconsin community—to design labels that tell the unique story of each beverage.

As we continue to innovate, we’re excited about what’s next. We’re exploring new ideas and we’re always innovating new products our customers can enjoy. We’re not just creating drinks—we’re creating experiences that bring people together.

Isaac Showaki is a member of the Wisconsin Ambassadors program.

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