Companies that took part in the latest WEDC trade venture say the connections they formed on the trip will help them reach new export markets in Europe.

The trade mission, which ran Sept. 9-16, included stops in Belgium and the Netherlands. Wisconsin businesses were matched with local buyers and distributors based on their industry and interests in the region, sitting down for a series of meetings throughout the week.

In a recent interview, Wisconsin Economic Development Corp. Secretary and CEO Missy Hughes said the effort was “very successful,” calling it a great learning opportunity for participating companies.

[Adapted from: Latest WEDC trade venture helps companies reach European markets. Sept. 26, 2023, WisBusiness]