Small business owners won’t want to miss out on this opportunity.

The Wisconsin Main Street Makeover Contest is hosted by the Wisconsin Economic Development Corporation (WEDC) and will reward two downtown businesses in the state with a makeover.

The lucky contest winners will either receive a 48-hour exterior makeover worth $50,000 or a 24-hour interior makeover worth $15,000.

No La Crosse business has won the contest before, yet the ambition of local owners could give them a fighting chance.

“We’ve got a very active group of small business owners who take pride in their business and want to make sure they put the best foot forward for their consumers,” said Executive Director of Downtown Main Street Terry Bauer.

[Adapted from: Small businesses across Wisconsin to compete in Main Street Makeover Contest August 17, 2022 WKBT]