The shopping season continues today with Shop Small Saturday, with plenty of folks supporting small businesses. Many local shops offering unique discounts, deals are appreciating the rise in sales from local customers and tourists alike.

Sam Rikkers, the Deputy Secretary of the Wisconsin Economic Development Corporation is visiting several cities’ supporting small businesses.

“We have all these great deals in our downtowns. And when you come out, it’s a just a ton of fun,” Rikkers said. “So it’s a great way that we can both really help support our businesses but connect our communities.”

[Adapted from: Supporting Small Businesses in the city of Ashland Wisconsin Nov. 25, 2023, WDIO]