Let’s amplify the impact of your marketing budget.
You have a great community with unique offerings, incredible employers, and an excellent quality of life. Even with all that going for you, you may still run into workforce challenges and need to market yourself to attract new talent. WEDC’s Talent Attraction and Retention Marketing Cooperative Initiative is here to help increase your marketing power.
For eligible partners, WEDC will provide dollar-for-dollar matching funds to support talent attraction and retention marketing. This can include advertising as well as activities such as market research, audience targeting, and development of creative materials.
Participation is limited to eligible entities. Specific projects must be approved (using the supplied application form) in advance, and only preapproved expenses are eligible for reimbursement. Eligible expenses are reimbursed only after proof of advertising placement or other expenditure is provided.
Total funds are limited to $600,000 and will be reserved for projects in the order they are approved.
Frequently Asked Questions
How do I apply?
- Review the detailed initiative guidelines.
- Download the application.
- Save and rename the completed application with your name (e.g., yourname-talent-coop-application.pdf)
- Send the completed application, any attachments, and a current IRS Form W9 to talentcoop@wedc.org
Who is eligible to participate?
- Government, public, and nonprofit organizations that promote economic development
- Regional and industry economic development entities
- State government agencies representing key industry sectors (state agencies are exempt from the matching requirement; maximum WEDC support of $75,000 applies)
- Please refer to the initiative guidelines for additional eligibility requirements and limitations.