South Central Wisconsin
South Central Wisconsin offers a blend of urban and rural living, unspoiled natural beauty, convenient access to outdoor recreation, and incredible arts and culture. It’s home to the state’s capital, Madison, and the flagship campus of the Universities of Wisconsin. More than 43,000 international students from 130 countries come to UW-Madison each year. Many of those smart, talented people stay in Madison, contributing to a city that is highly educated, multicultural, and buzzing with forward thinking. In fact, Madison experienced the nation’s leading tech migration in 2020, was ranked the Midwest’s No. 1 Tech City in 2023, and contributed to Wisconsin’s designation as a national biohealth tech hub in 2023. This momentum has made Madison and South Central Wisconsin a magnet for incredible talent. Within this region, you’ll find a Foreign Trade Zone and a commercial airport in addition to railroad and interstate highway networks.
Source: CommercialCafe, 2023
Source: WalletHub, 2023
Source: Wisconsin Biohealth Industry Landscape and Economic Impact Report, prepared for BioForward Wisconsin by TEConomy Partners LLC, October 2022
Region’s Largest Employers
Quality of Life
South Central Wisconsin offers a blend of urban and rural living, unspoiled natural beauty, convenient access to outdoor recreation, groundbreaking research and health care, incredible arts and culture, and access to Big 10 sports with the Wisconsin Badgers. No wonder Madison was ranked in Outside Magazine’s 2023 list of the 15 Happiest Cities in the Nation and the No. 1 Place to Live by Livability.com for two years in a row (2021 and 2022).
